AI Browser War: Who Will Dominate AI Search — OpenAI, Google, or Perplexity?

In July 2025, a technological revolution around "AI browser" is rapidly brewing around the world. OpenAI, Perplexity, and Google have officially ignited the "AI browser" war, heralding the arrival of a new browser era driven by artificial intelligence. This may not only subvert users' search habits but also redefine the way the entire Internet interacts.

Browsers have always been considered the entrance to the Internet, and their operation methods have hardly changed since their birth. With the advent of the AI era, this traditional way of surfing the Internet has been challenged. Various AI companies have tried to change this way of surfing the Internet through AI blessing, so browsers have also become the focus of competition between traditional browser manufacturers and AI giants.

OpenAI Unveils its AI Browser, Firing the First Shot in the Browser Intelligence Revolution

OpenAI does not limit its ambitions to chatbots or assistant AI, but instead sets its sights on the browser entrance of more than 1 billion users worldwide. According to Reuters, OpenAI is about to release an "AI native browser," the core of which is to use a ChatGPT-style natural language interface to replace traditional search bars and web page jump operations.

AI Browser Features: Redefine User Browsing Experience

OpenAI's new browser provides a series of "skip search" intelligent operation methods:

• AI service direct access: For example, if you enter "book the earliest flight to New York on Monday", the system will automatically call the airline AI query and complete the reservation;

• Webpage summary and credibility score: Automatically extract the core ideas of long articles and evaluate the data source;

• Cross-platform information crawling: Support crawling content from platforms such as Slack and Notion to quickly generate meeting minutes.

In addition, OpenAI also acquired hardware interaction capabilities by acquiring Apple design director Jonathan Ive's startup io Products (the transaction value is as high as US$6.5 billion); more importantly, Chrome core member Darin Fisher has also joined OpenAI to be responsible for the overall architecture design of the new browser.

This means that OpenAI intends to create an ultimate browser platform "with AI as the operating system" to completely change the way people interact with computers.

Perplexity’s Comet vs Traditional Search: Is AI Search the Future?

Just before OpenAI's new product was released, AI search startup Perplexity has already launched its AI browser product - Comet. Priced at $200 per month, it is positioned as a conversational service browser that "replaces keyword search".

Perplexity's Comet is a new web browser based on the Chromium kernel, but its core highlight is the deep integration of AI capabilities, which subverts the way we interact with the Internet. It is not just a browser, but also an AI-driven "thinking partner."

From Failed Cooperation to Independent Research and Development, Perplexity's "Counterattack Road"

It is revealed that the founding team of Perplexity initially tried to cooperate with Google to integrate its AI engine into Chrome, but decided to develop it independently after being rejected.

The highlight of its browser is that when users enter, for example, "Comparison of the advantages and disadvantages of Tesla Cybertruck and BYD U8", the system directly returns a structured comparison table instead of link stacking. As its CTO (Chief Technology Officer) said: "We are not a 'library catalog', but a combination of 'librarian + analyst'."

This design reveals a new trend in AI search tools: from "result display" to "answer as a service".

Google Gemini's Browser Strategy: AI Integration Across Devices

Faced with the double attack of OpenAI and Perplexity, Google quickly launched a strategic counterattack and fully integrated the Gemini model into its own product ecosystem.

Gemini's AI Functions Began to "Sink" and Expand in Multiple Ways

• Watch integration: Gemini has been embedded in Wear OS, and users can circle the screen content to perform object recognition and product search;

• Album intelligence: Android system album supports converting static photos into 3-second short videos;

• AI content cleaning: YouTube issued new regulations to crack down on AI batch plagiarism videos and optimize recommendation logic.

But it is worth noting that Google AI is experiencing a crisis of trust: Meta engineers revealed that their team gave up using LLaMA and switched to Anthropic's Claude model because its programming efficiency is much higher. It can be seen that the competition between top models is intensifying.

The Essence of the Browser War: Data Sovereignty and the Reconstruction of the Interaction Paradigm

The rise of AI browsers is, on the surface, an upgrade of product form, but behind it is a struggle for "data sovereignty" and "human-computer interaction standards".

Multiple Revolutions: Reconstructing the Relationship Between Humans and the Internet

1. Changes in input methods: Keyword search is giving way to natural language queries, such as "Help me find AI ethical controversy events from 2022 to 2025, and rank them according to media influence";
2. Reshaping output results: Users no longer get 10 links, but structured content such as tables, codes, and decision reports;
3. Change in user roles: From "searcher" to "task commander", it is more like mobilizing an AI execution system.

AI Browsers Are the Main Battlefield of the Future Internet

OpenAI's AI native browser, Perplexity's Comet product, and Google's Gemini large model embedded ecosystem have jointly opened the curtain of a new round of browser technology competition.

As OpenAI, Google, and Perplexity compete to redefine the browsing experience, one thing is clear: AI browsers are poised to reshape how we interact with the web. With AI-powered search, natural language input, and real-time content summarization, the age of traditional keyword-based search may soon be over. Let us wait and see who will become the best AI search engine.

What do you think? Will OpenAI’s AI native browser dominate the market, or will Google’s Gemini or Perplexity’s Comet come out on top?