Arcade
Overview of Arcade
Arcade: The Interactive Demo Platform That Converts
What is Arcade?
Arcade is an interactive demo platform designed to enable teams to create engaging product demonstrations in minutes. It aims to make the demo creation process painless, providing tools for marketing, product, sales, customer success, and enablement teams to tell better product stories.
How does Arcade work?
Arcade offers a user-friendly interface that doesn't require coding skills. Users can record their screen using the Chrome extension, desktop app, or uploaded media. The steps are automatically stitched together, and the platform provides options to edit and enhance the demo with voiceovers, branching, and interactive elements. This allows for on-brand demos that maintain brand consistency.
Key Features and Benefits:
- Easy to Use: No code required, making it accessible for non-technical users.
- Quick Creation: The median time to publish a demo is just 6 minutes.
- Interactive Elements: Boost engagement with voiceovers, branching, and call-to-action buttons.
- Customization: Maintain brand consistency with easy-to-use editing tools.
- Distribution: Embed demos on your website, share custom links, or download as GIF/video.
- Analytics: Leverage analytics to understand viewer engagement and drive action.
Why is Arcade important?
Traditional videos are resource-intensive, hard to update, and passive. Arcade solves these problems by providing live, easily updatable demos. Teams using Arcade see 7.2x higher engagement compared to video. It's designed for scale, allowing teams to build demos without relying on technical or creative resources.
Where can I use Arcade?
Arcade is versatile and can be used by various teams:
- Marketing: Drive leads and boost product adoption with compelling demos.
- Product: Effectively tell your product's story and gather feedback.
- Sales & Pre-sales: Engage prospects with interactive demos.
- Customer Success: Enable users and provide training through demos.
- Enablement & Training: Quickly create product demos for training purposes.
Customer Testimonials:
- Growth Marketing Manager @ Wrike: "Arcade has made the process of creating and updating demo experiences a breeze."
- Co-founder @ Capchase: "In the time it would take me to do one Figma prototype, I could have created or iterated on three or four Arcades."
- Sr. Director, Product Marketing & Strategy @ Quantum Metric: “Arcade allowed us to have a much more focused narrative to tell the story we wanted.”
Official Resources:
In conclusion, Arcade is a powerful tool for creating interactive product demos that drive engagement, leads, and conversions. Its ease of use, quick creation time, and versatility make it a valuable asset for teams across different departments.
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