
Letterdrop
Overview of Letterdrop
What is Letterdrop?
Letterdrop is an AI-powered social selling platform designed to attract warm leads and book more meetings. It helps sales and marketing teams identify contact-level leads interested in their company, competitors, and relevant topics. By using AI to nurture these leads with turn-key content and automate well-researched outbound messages, Letterdrop significantly improves response rates and pipeline generation.
How does Letterdrop work?
Letterdrop works by:
- Identifying Contact-Level Intent: Finds actual people interested in your company by analyzing their footprint on the web, in your calls, and CRM.
- Building Familiarity: Surrounds your buyers on social media to build trust and recognition for your emails, calls, and DMs.
- Focusing on the Best Prospects: AI nurtures leads and writes well-researched outbound messages, prioritizing the warmest prospects.
Key Features:
- AI Thought Leadership: Generates educational content for your execs and sellers, sourced directly from sales calls.
- CRM and SEP Integration: Syncs with your existing CRM and Sales Engagement Platform (SEP).
- AI-Researched Outbound: Writes outbound copy that outperforms traditional methods, increasing reply rates by 3.8x.
Why is Letterdrop important?
Letterdrop addresses the challenges of traditional outbound marketing by:
- Improving Response Rates: Overcomes low response rates from cold outreach by focusing on warm leads.
- Increasing Pipeline Generation: Helps sales teams close pipeline gaps and achieve targets more effectively.
- Reducing Burnout: Automates the process of identifying and nurturing leads, reducing the burden on sales teams.
Where can I use Letterdrop?
You can use Letterdrop to:
- Generate leads in industries where social selling is impactful.
- Improve your outreach effectiveness across various CRM and SEP systems.
- Provide valuable content to your target audience, sourced directly from customer interactions.
Customer Success Stories:
- Fortune 500 Company: Piloted Letterdrop and started conversations with 3 out of 4 dream accounts.
- PawaPay: Rolled out social selling across the team in 60 days, seeing a real impact on both pipeline and brand perception.
- Virtuous: Booked 4 deals in 3 weeks, closing 3 of them and adding $200k to the pipeline.
Best way to get started with Letterdrop?
- Request a demo to see how Letterdrop can identify warm leads you're missing.
- Integrate with your CRM and call recording solutions.
- Start posting thought leadership content to nurture your audience and create a "surround sound" effect.
Conclusion
Letterdrop is an innovative solution for sales and marketing teams looking to improve their outbound efforts. By leveraging AI to identify warm leads, personalize outreach, and nurture prospects, Letterdrop helps you book more meetings and close more deals. If you're struggling with low response rates and pipeline gaps, consider exploring how Letterdrop can transform your social selling strategy.
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