Unify
Overview of Unify
Unify: The AI-Powered Platform for Outbound Sales and Growth
What is Unify? Unify is a cutting-edge platform designed to transform outbound sales and growth into a data-driven, scientific process. It leverages the power of AI to help businesses capture intent signals, automate research and personalization, and engage prospects with highly personalized outbound strategies.
How does Unify work? Unify integrates several key components to streamline and enhance the outbound sales process:
- Signals: Unify captures dozens of person- and company-level intent signals, providing valuable insights into prospect behavior and needs. These native intent signals are seamlessly integrated into sequences and plays, offering high-quality data that's easy to act on.
- Plays: Plays serve as the canvas for running outbound campaigns on autopilot. By using signals to trigger workflows, Unify automates prospecting, research, and engagement in one centralized location. This allows sales teams to build scalable and repeatable processes.
- AI Agents: These agents automate research and personalization, enabling sales teams to qualify prospects at scale. They analyze CRM data, crawl the web, scrape news articles, and more, ensuring that every interaction feels personalized and relevant.
- Sequences: Unify's multi-channel sequences allow sales teams to reach buyers through a combination of automated and human outreach. Email, LinkedIn, and phone (coming soon) steps are integrated natively with signals, creating a cohesive and effective communication strategy.
- Analytics: Unify provides end-to-end reporting and analytics, enabling businesses to identify their most effective plays. By understanding the leading and lagging indicators that drive pipeline and revenue, sales teams can optimize their strategies for maximum impact.
Key Features and Benefits
- AI-Powered Lead Generation: Unify's AI Lead Generation tool, powered by GPT-5, helps businesses identify and engage with high-intent prospects.
- Automated Research and Personalization: AI Agents conduct deep research and personalize messaging, ensuring that every interaction is relevant and engaging.
- Scalable Outbound Workflows: Plays allow businesses to build and scale repeatable outbound processes, automating prospecting, research, and engagement.
- Multi-Channel Sequences: Reach buyers through a combination of email, LinkedIn, and phone outreach, all integrated with intent signals.
- Comprehensive Analytics: End-to-end reporting and analytics provide insights into the effectiveness of outbound campaigns.
Real-World Success Stories
Unify has helped numerous companies achieve significant growth and revenue gains. Here are a few examples:
- Perplexity: Grew pipeline by $1.7M in their first 3 months with Unify.
- Flock Safety: Detected and sequenced over 12,000 high-intent buyers in 6 months using Unify Agents.
- Affiniti: Scales outbound while saving 20+ hours across reps per week with Unify
- Together AI: Scales outbound and unlocks an untapped stream of 500+ new prospects.
- Justworks: Sees 6.8X ROI in the first 5 months with Unify.
Why Unify is Important for Modern Sales Teams
In today's competitive landscape, outbound sales is more critical than ever. Unify helps sales teams:
- Reach the right buyer, with the right message, at the right time.
- Build scalable and repeatable workflows with signals and AI agents.
- Automate research and personalization, saving time and improving engagement.
- Gain insights into the effectiveness of outbound campaigns.
Unify empowers RevOps, Growth, Sales, and Marketing teams to beat pipeline goals every month.
How to use Unify?
Unify's user-friendly interface and comprehensive features make it easy to implement and use. Here's a quick overview:
- Sign up for a Unify account.
- Connect your CRM and other relevant data sources.
- Define your target audience and ideal customer profile.
- Set up intent signals to track prospect behavior.
- Create Plays to automate prospecting, research, and engagement.
- Build multi-channel sequences to reach buyers through email, LinkedIn, and phone.
- Monitor analytics to track the effectiveness of your campaigns and make adjustments as needed.
Who is Unify for?
Unify is ideal for growth, sales, marketing and RevOps teams at B2B companies looking to scale their outbound efforts and achieve significant revenue growth.
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