ad:personam: AI Powered Self-Serve DSP for Programmatic Advertising

What is ad:personam? ad:personam is a self-serve Demand Side Platform (DSP) designed to empower web agencies and small businesses with AI-driven programmatic advertising solutions. It allows users to manage, launch, and optimize advertising campaigns with ease and without requiring minimum ad spends.

How does ad:personam work? Built on Microsoft Invest DSP technology, ad:personam offers an intuitive interface for creating and managing programmatic ad campaigns. Its AI-powered Insights CoPilot transforms complex data into actionable reports, streamlining decision-making and optimizing campaign strategies.

Key Features and Benefits

All-in-One Campaign Management: Manage various ad formats, from banners to native ads, within a single platform.
Fast Campaign Launch: Quickly set up video, CTV, audio, and display ads using Microsoft DSP without extra fees or delays.
Extensive Premium Inventory Access: Tap into premium inventory and curated deals from top supply partners.
No Minimum Spend: Start campaigns without minimum spend requirements, making it accessible for businesses of all sizes.
Precision Targeting: Access a wide range of third-party targeting options, including cookieless solutions.
AI-Powered Optimization: Leverage AI to convert data into insights, optimizing campaign strategies for superior results.
AI Assistant Planner: Build campaign strategies across programmatic, Google Ads, and LinkedIn with the AI Assistant Planner powered by OpenAI.
Flexibility for Every Budget: A low-budget programmatic platform tailored for the evolving needs of small businesses.

How to use ad:personam?

Sign Up: Create an account on the ad:personam platform.
Set Up Campaign: Use the intuitive interface to set up your ad campaign, selecting ad formats, budget, and targeting options.
Upload Assets: Effortlessly upload your ad creatives, including video, display, and audio assets.
Optimize with AI: Leverage AI-driven insights to fine-tune your campaign for maximum performance.
Monitor and Report: Access real-time reports to track campaign performance and make data-driven adjustments.

Why is ad:personam important?

ad:personam is crucial for businesses looking to enhance their digital advertising efforts without hefty agency fees or rigid commitments. It simplifies programmatic advertising, making it accessible and impactful for SMBs and marketing agencies.

Where can I use ad:personam?

ad:personam is perfect for:

Web agencies looking to provide efficient and effective advertising solutions to their clients.
Small businesses seeking to manage their advertising campaigns in-house without external help.
Startups aiming to scale their reach through targeted programmatic advertising.

What Our Customers Are Saying

Numerous customers have praised ad:personam for its ease of use, excellent support, and ability to optimize ad spend while maximizing reach. For example:

Nirmal Samarasinghe, Head of Marketing at Kushinda Media, appreciates the Smart Templates feature and excellent support.
Michael Weidacher, CEO at Heldenfinder, values the team's invaluable help and helpful tips on campaign building.
Luca Romano, Campaign Manager at Studio Roma, highlights the intuitive interface and advanced targeting options.

These testimonials underscore the impact of ad:personam on businesses of all sizes.

Pricing

ad:personam offers flexible pricing structures tailored to fit the budgets of web agencies and small businesses. The cost includes a subscription starting from 149€ per month and a prepaid campaign budget. No minimum budgets or mandatory ad spends are required.

FAQ

What is a Demand Side Platform (DSP)? A DSP allows advertisers to programmatically purchase ad space in real-time, targeting specific audiences.
Is there a minimum ad spend required? No, ad:personam does not require a minimum ad spend.
What inventory can I access? ad:personam provides direct access to multiple advertising exchanges.

Conclusion

ad:personam stands out as an AI-powered, self-serve DSP, offering a user-friendly platform for programmatic advertising. It is designed for web agencies and small businesses seeking an affordable, flexible, and effective advertising solution. With its advanced features and AI-driven insights, ad:personam empowers businesses to transform data into insights, optimize ad spend, and maximize reach. If you are looking to enhance your digital advertising efforts without the complexities and costs of traditional methods, ad:personam is an excellent choice.