Copyfactory

What is Copyfactory?

Copyfactory is an AI-powered copywriting platform tailored for B2B sales and marketing teams, as well as sales agencies. It aims to reduce the time spent on sales copywriting by automating and scaling personalized outreach efforts. By offering customizable templates and automated features, Copyfactory streamlines the creation of effective sales messaging.

How does Copyfactory work?

Copyfactory operates through a drag-and-drop sequence creation interface, allowing users to build converting sales sequences without extensive manual work in traditional document editors. It leverages AI to generate content based on customizable premise templates. Users can personalize each step of the sequence using contact research, ensuring relevance and increasing response rates.

Key features and functionalities include:

• Drag-and-drop sequence creation: Simplifies the process of building sales sequences.
• Customizable templates: Allows users to create their own messaging premise templates.
• Content blocks: Enables saving and reusing common text snippets for consistency.
• Slash commands: Facilitates the insertion of merge fields, comments, and content blocks.
• Collaboration features: Supports teamwork by allowing users to share and contribute to sequences.
• Personalization playbooks: Tailors messaging at each step of the sequence using contact research.
• Integration capabilities: Syncs contact data to platforms like Outreach, Apollo, and Salesloft.
• Premise editor: Allows users to create custom premise templates trained to write in a specific style.

Meet the premise editor

The premise editor in Copyfactory allows users to create custom premise templates to train the AI to write in a specific style, increasing engagement rates and scaling the messaging. It offers features like template duplication and universal usage across contacts, sequences, Zapier, and the API.

The premise editor follows a 3-step process:

1. Select Data Points: Users choose specific data points to reference in their messages, including contact, intent, and in-app data. Custom fields and advanced field filters enhance content generation based on conditions.
2. Define Objective: Users define the objective of their message, whether it's a first-step outbound email or a personalized sentence referencing a blog post. Auto-complete functionality and slash commands simplify objective creation.
3. Add Examples for Guidance: Users provide examples of how they would write the message, allowing the AI-powered editor to generate dynamic messaging templates tailored to their specifications. Users can fine-tune examples to match their tone, style, and length, as well as add custom research to train the AI.

Why choose Copyfactory?

Copyfactory is built to support sales workflows with features like mobile previews, unlimited variation threading, and multi-step design. It helps sales teams scale personalization without increasing headcount. The ability to push data into Outreach further simplifies workflows.

Benefits of using Copyfactory:

• Saves time on copywriting tasks.
• Increases response rates through hyper-personalization.
• Breaks through the noise with unique messaging.
• Reduces time spent on QA.
• Provides deep industry knowledge and insights through customer support.

Who is Copyfactory for?

Copyfactory is suitable for:

• SDR (Sales Development Representative) teams.
• Sales agencies.
• Growth Marketing Managers.
• Anyone looking to scale personalization within sales development.

Practical value of Copyfactory

• Efficiency: Streamlines the copywriting process, saving time and resources.
• Personalization: Enhances outreach efforts by creating unique, personalized messages.
• Scalability: Allows sales teams to scale their efforts without increasing headcount.
• Integration: Integrates with popular sales and marketing tools for seamless workflow.

Customer Testimonials

• Andreas Brolund, Growth Marketing Manager of Dixa: "Copyfactory is for anyone looking to scale personalization within sales development. We were able to increase our outbound efforts without increasing headcount."
• Ben Robinson, CEO of LeadGenBen: "Using Copyfactory has been a game changer for our personalization process...Their customer support has been fantastic providing deep industry knowledge and insights."
• James, Director of Stakki: "Working with Eric and Copyfactory, has been extremely helpful and saves me time in creating a reliable outbound email process."

In conclusion, Copyfactory is a valuable tool for sales and marketing teams looking to automate their sales workflows, personalize outreach efforts, and increase response rates. By leveraging AI-powered copywriting, Copyfactory provides efficiency, scalability, and integration capabilities, making it a practical solution for modern sales challenges.