Faraday

What is Faraday?

Faraday is a customer behavior prediction platform designed for data science and engineering teams. It provides the tools and infrastructure needed to build breakthrough customer experiences through data, AI, and automation. Whether you prefer point-and-click interfaces or APIs, Faraday offers the flexibility to integrate predictions into your workflows.

Key Features:

• Data Ingress and Integrations: Connect to existing data sources like Snowflake, BigQuery, Postgres, and S3.
• Built-in Consumer Data: Access 1,500 attributes to enrich your customer profiles.
• ML Predictions: Utilize built-in machine learning models for key behaviors.
• Bias Management: Ensure safe and responsible AI with built-in bias detection and mitigation.
• Real-time and Batch Inference: Deploy predictions in real-time or batch processes.

How to use Faraday?

1. Connect to Your Data: Use POST /connections to link to your data sources.
2. Import Your Data: Create datasets using POST /datasets, mapping columns for people and events.
3. Create Cohorts: Define key groups (e.g., Leads, Customers) using POST /cohorts.
4. Declare Prediction Objectives: Use built-in objectives like 'Likelihood to convert' using POST /outcomes.
5. Define Scopes: Choose a population and payload using POST /scopes.
6. Deploy Predictions: Add targets for various deployment destinations using POST /targets.

Why is Faraday important?

Faraday helps you avoid the machine learning struggle, allowing you to focus on your downstream applications. With built-in sample data, you can get started without immediately sharing your data.

Use Cases:

• Adaptive Discounting: Determine the value of promotions for each target.
• Lead Prioritization: Engage your best leads first.
• Next Best Offer: Predict what each lead or customer will buy first or next.
• Repeat Purchase Readiness: Identify customers most likely to buy again.
• Thematic Personalization: Tailor messages and creative content to each target.

What makes Faraday the best choice?

Faraday combines data science, engineering, and automation to provide a comprehensive solution for customer behavior prediction. Its built-in consumer data, ML predictions, and bias management features ensure accurate, responsible, and actionable insights. The flexible API and integration options allow you to deploy predictions anywhere, making it a powerful tool for businesses of all sizes.