Fragmatic

What is Fragmatic?

Fragmatic is a real-time web personalization platform designed to help marketers improve conversions and customer experience. It leverages AI agents and topical affinity to deliver personalized experiences to website visitors. Fragmatic stands out by offering CDP clarity and control without the complexity typically associated with such platforms.

How does Fragmatic work?

Fragmatic works through a network of AI agents that analyze, predict, and recommend personalization strategies. The platform features several types of agents:

• Foundation Agents: These agents understand your Ideal Customer Profile (ICP), brand voice, and offerings, ensuring you don't start personalization efforts from scratch.
• Action Agents: These agents help in taking actions based on the insights derived.
• Signal Agents: These agents monitor and analyze visitor behavior and signals.
• Strategy Agents: These agents help in devising effective personalization strategies.

The platform allows you to set up experiences in a few simple steps:

1. Onboard: Install a lightweight snippet and connect your analytics, ad, CRM, and email platforms.
2. Choose Who: Define the segments you want to target using over 100 parameters.
3. Choose Where: Select the pages or sections of your website where you want to deliver personalized experiences.
4. Build & Test: Create and test your personalized experiences.
5. Repeat: Continuously optimize your personalization efforts based on the results.

Key Features and Benefits of Fragmatic

• Real-Time Cohort Targeting: Sync consented segments to ad platforms in real-time, ensuring consistent messaging across paid and on-site journeys.
• Privacy-First Delivery: Designed with privacy in mind, Fragmatic ensures no raw Personally Identifiable Information (PII) ever leaves the platform.
• Hyper-Personalization: Create highly personalized experiences using over 100 parameters in the segment builder.
• Topic Affinity: AI-derived topic clusters that uncover the themes and interests driving each visitor’s engagement, allowing for more relevant personalization.
• Opportunity Radar: A free tool that mines your Google Analytics data to surface personalization ideas.
• Integrations: Native connectors for popular marketing platforms like Klaviyo, Mailchimp, Google Ads, Meta, HubSpot, LinkedIn, and Salesforce.

Why Choose Fragmatic?

• AI-Driven Insights: Fragmatic provides recommendations contextual to your ICP and industry, making AI practical and actionable.
• Fast Experience Delivery: The platform boasts a tiny tracker footprint and flicker-free delivery, ensuring a seamless user experience.
• Real-Time Analytics: Unlike lagging analytics, Fragmatic provides real-time performance data.
• Semantic AI Insights: AI Agents analyze your content and audience's topic affinity to help you personalize experiences with clarity and context.

Who is Fragmatic for?

Fragmatic is ideal for:

• Conversion-Driven Marketers: Marketers focused on improving website conversions and ROI.
• Marketing Teams Seeking Efficiency: Teams looking to reduce decision fatigue and improve visitor experience.
• Businesses of All Sizes: From small businesses to large enterprises, Fragmatic can be tailored to fit various needs.

How to Use Fragmatic?

1. Sign Up: Start with a free extended trial.
2. Install the Snippet: Add the lightweight snippet to your website.
3. Connect Your Platforms: Integrate your analytics, ad, CRM, and email platforms.
4. Define Segments: Use the segment builder to create target audiences.
5. Create Experiences: Build personalized experiences using the on-site builder.
6. Analyze and Optimize: Monitor performance in real-time and continuously optimize your personalization efforts.

Best way to use Fragmatic?

To maximize the benefits of Fragmatic, consider the following tips:

• Leverage Topic Affinity: Use AI-derived topic clusters to understand visitor interests and deliver relevant content.
• Sync Consented Segments: Ensure your paid and on-site journeys are aligned by syncing consented segments to ad platforms.
• Monitor Session Quality: Use real-time intent scores to prioritize sessions with a high likelihood of conversion.
• Personalize Based on Marketing Stage: Tailor experiences based on the visitor's stage in the marketing lifecycle.

By following these guidelines, you can effectively leverage Fragmatic to enhance your web personalization efforts and drive better results.