Lava Metrics

Lava Metrics: Unlock B2B Marketing Insights Beyond HubSpot

What is Lava Metrics?

Tired of wrestling with spreadsheets to get the B2B marketing insights you need? Lava Metrics provides essential reports that are difficult or impossible to create directly within HubSpot. It helps you unite all your data and gain actionable intelligence to drive better marketing decisions.

How to use Lava Metrics?

1. Sign up using your HubSpot account.
2. Wait for Lava Metrics to build reports (initial setup takes about 2 minutes).
3. Access automatically updated reports with your live HubSpot data.

Key Features & Benefits:

• Deal Velocity: Understand how quickly leads progress through your marketing and sales pipeline.
• Historical Pipeline: Analyze the evolution of your marketing-generated pipeline with accurate historical data.
• Sales Cycle Trends: Monitor how efficiently deals are moving through the pipeline.
• Reports Across Data Sources: Unify data sources to follow in-depth analyses to their conclusion.
• Sales Cycle by Sales Person: Tailor coaching strategies and allocate resources effectively by analyzing individual performance.
• Conversion Rates by Sales Person: Gain insights from metrics like total deals owned, closed-won/lost deals, and open deals.
• Goal Setting in HubSpot: Set precise monthly goals for marketing-generated revenue and pipeline to stay on track.
• Cohort Conversion Analysis: Track the performance of deals created within specific timeframes.

Why is Lava Metrics important?

Lava Metrics is important because it allows marketers to access crucial data-driven insights about the effectiveness of their B2B marketing efforts that are otherwise difficult or impossible to obtain from HubSpot alone. This allows you to optimize campaigns, allocate resources efficiently, and ultimately drive more revenue.

Where can I use Lava Metrics?

Lava Metrics is designed for B2B marketing teams using HubSpot to:

• Optimize marketing campaigns.
• Improve sales pipeline efficiency.
• Track goal progress.
• Make data-driven decisions.

Best way to leverage Lava Metrics?

The best way to leverage Lava Metrics is to:

1. Regularly review the reports to understand trends and identify areas for improvement.
2. Share insights with your sales team to align marketing and sales efforts.
3. Use data to inform your marketing strategy and optimize campaign performance.