MagicBrief

MagicBrief: AI-Powered Ad Creative Analytics for Winning Ads

What is MagicBrief? MagicBrief is a creative analytics and research tool designed to help marketing teams create winning ads repeatedly. It transforms messy ad data into clear creative direction, bridges the gap between media and creative teams, driving revenue and improving ad spend efficiency.

How does MagicBrief work?

MagicBrief leverages AI to analyze ad performance, identify successful creative elements, and track competitors. It offers recommendations and reports that unify performance data and creative references in one place.

Key Features:

• Creative Analytics: Provides precise insights into which creative elements generate returns, enabling data-driven decisions.
• Creative Research: Allows users to track competitors in real-time and identify which elements drive their ad performance, skipping expensive creative testing.
• Creative Briefs: Offers a complete briefing system that unifies performance data, creative references, and specific recommendations.
• AI-Powered Recommendations: Provides continuous performance radar, suggesting what to create next.
• Automated Slack Reporting: Delivers automated summaries of performance and competitor activity.
• Ad Search Engine: Uses AI to search over 12 million ads from leading brands.
• Competitor Analysis: Track any brand and see the themes, hooks, and copy that are working for them.

Why Choose MagicBrief?

• Data-Driven Decisions: Make confident decisions based on specific insights into what's working and why.
• Save Time and Budget: Discover winning creative angles without starting from scratch or wasting budget.
• Team Alignment: Unite media buyers and creative teams with visual reports that everyone understands.
• Continuous Improvement: Create a cycle of creative improvement that gets better with every new ad.
• AI-Script Writing: Generate optimized scripts that are informed by what’s already working.

How to use MagicBrief?

1. Connect Ad Accounts: Sync Meta, TikTok, YouTube, and LinkedIn to see what works across platforms.
2. Analyze Performance: Use creative analytics to identify winning ad traits and iteration opportunities.
3. Research Competitors: Track competitors and see which themes, hooks, and copy are effective.
4. Create Briefs: Use winning brief templates and AI-script writing to streamline production.

Who is MagicBrief for?

MagicBrief is designed for:

• Brands: Increase creative velocity and use the same tooling as fast-growing brands.
• Agencies: Win business and support clients with data-driven creative strategies.
• Creative Teams: Streamline workflows, improve team alignment, and boost creative output.

Benefits of Using MagicBrief:

• Increased Ad Spend Efficiency: Optimise ad spend by focusing on proven strategies. MagicBrief analyses over 6 billion in ad spend.
• Better Creative Output: Improve creative output by identifying winning creative angles and streamlining production.
• Improved Team Alignment: Unite media buyers and creative teams with visual reports that everyone understands.

Customer support

MagicBrief offers support that becomes an extension of a dedicated team, a dedicated Slack channel, custom training, and ongoing support to maximize performance.

MagicBrief Pricing

MagicBrief offers several pricing plans based on usage, and a Book Demo option for custom pricing.

Conclusion

MagicBrief is a powerful AI tool for brands and advertising agencies looking to improve the effectiveness of their advertising campaigns. By providing detailed analytics and insights, MagicBrief allows users to make data-driven decisions, saving time and money, and driving revenue.