Marqo
Overview of Marqo
Marqo: AI-Powered Search for Higher Ecommerce Conversion
What is Marqo?
Marqo is an AI-powered search solution designed to optimize search conversion for e-commerce businesses. It leverages click-stream, purchase, and event data to create personalized search experiences that understand customer intent and drive more sales.
Key Features:
- Personalized Search: Adapts search results in real-time based on user behavior, preferences, and intent.
- Search by Meaning: Understands query intent beyond keywords, eliminating zero-result pages.
- Automated Tagging: Replaces manual tagging with AI that analyzes images, text, and shopper behavior to optimize search rankings.
- Image Search: Enables image-based product search with text-to-image, image-to-text, or a combination of both.
- Customized Search: Allows customization for specific domains and business KPIs, such as boosting products based on margin or sponsorship status.
- Recommendations: Powers product recommendations based on customer profiles and the highest likelihood of conversion.
How to Use Marqo:
- Connect Your Data: Integrate Marqo with a single line of code to capture user interaction data.
- Train a Personalized AI Search Engine: Marqo uses your product catalog, shopper behavior, and proprietary LLM training to build a tailored search engine.
- Plug In and Go Live: Deploy Marqo via API or with one-click integrations for Shopify, Adobe Commerce, and Salesforce Commerce Cloud.
Why is Marqo Important?
Marqo addresses the challenges of broken on-site search by providing an AI-driven solution that learns from shopper behavior and optimizes search results to increase conversion rates, improve engagement, and reduce search abandonment.
Customer Success:
Brands using Marqo have reported significant improvements:
- Increased Revenue
- Improved Engagement
- Increase in Search Satisfaction
- More Products Purchased
- Decreased Search Abandonment
- Exit Rate Reduction
Marqo offers a modern approach to e-commerce search, helping businesses deliver relevant and personalized results that drive sales and improve the overall customer experience.
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