
Memorable
Tool Overview
Memorable is an AI-powered platform designed to predict and optimize the performance of ad creatives. It provides pre-flight predictions of key metrics like Click-Through Rate (CTR), Engagement Rate, View-Through Rate (VTR), Brand Lift, and Conversion Rate with high accuracy.
Key features include creative analytics based on historical data, AI-driven co-pilot for creative decisions, and optimization for various platforms (Meta, Instagram, TikTok, YouTube). Memorable helps save brand budgets, increase VVR and CTR, and improve ad recall and leads. It's used by brands like Katana, NotCo, Hellmann's, and Sedal to enhance ad effectiveness and drive better marketing results.
By leveraging Memorable, marketers can test ad variations, understand why certain creatives work better, and receive actionable recommendations to boost campaign performance, ultimately achieving a higher return on ad spend (ROAS).
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