Octolens

What is Octolens?

Octolens is an AI-powered brand monitoring tool designed for B2B SaaS companies to effectively track and manage their brand mentions across various online platforms. It helps teams stay informed about critical conversations related to their brand, competitors, and industry, without being overwhelmed by irrelevant noise.

How does Octolens work?

Octolens works by continuously monitoring platforms relevant to modern software companies, including:

• X (Twitter)
• Reddit
• GitHub
• Newsletters
• Podcasts
• Bluesky
• YouTube
• DEV
• Hacker News
• Stack Overflow

It then uses AI to filter out irrelevant mentions and delivers the most important ones directly to users through Slack, email, or webhooks. This allows teams to:

• Respond faster to important conversations.
• Stop the spread of misinformation.
• Gather real product feedback.

Key Features:

• Comprehensive Monitoring: Octolens monitors a wide range of platforms crucial for B2B SaaS companies.
• AI-Powered Filtering: The tool uses artificial intelligence to filter out irrelevant mentions, ensuring users only see what matters.
• Real-Time Alerts: Users receive real-time notifications via email, Slack, or webhooks, allowing them to respond quickly to important conversations.
• Relevance Scoring: Octolens assesses each mention's relevance to the user's business, assigning a high, medium, or low score.
• Sentiment Analysis: The tool tags mentions with sentiment (positive, negative, or neutral) to help users quickly gauge the tone of conversations.
• Category Tagging: Mentions are categorized (e.g., buy-intent, customer testimonial, promotional) to provide additional context.
• Customizable Alerts: Users can customize which relevance levels trigger alerts, ensuring they only receive notifications for the most important mentions.
• Webhook Integration: Octolens provides webhooks, allowing users to send mentions to various apps, such as email, CRM, spreadsheets, and Discord.

Why choose Octolens?

• Saves Time: Octolens eliminates the need to manually monitor multiple platforms, saving users hours of time each week.
• Improves Brand Reputation: By quickly responding to important conversations, users can protect their brand reputation and build stronger relationships with customers.
• Gathers Valuable Feedback: Octolens helps users gather real product feedback from online conversations, allowing them to improve their products and services.
• Competitive Advantage: By monitoring competitor mentions, users can identify opportunities to gain a competitive advantage.
• Straightforward Pricing: Octolens offers straightforward pricing designed with startups in mind, making it an affordable solution for businesses of all sizes.

Who is Octolens for?

Octolens is ideal for:

• B2B SaaS Founders: Track brand mentions and gain valuable insights into customer feedback.
• Marketing Teams: Monitor brand reputation, identify trending topics, and track the success of marketing campaigns.
• DevRel Teams: Engage with developers, find relevant discussions, and attract new users.

How to use Octolens?

1. Define Your Keywords: Track keywords related to your brand name, competitors, or the pain points you are solving.
2. Let AI Filter Out the Noise: Octolens will scan various platforms and use AI to filter out irrelevant mentions.
3. Get Notified: Receive notifications via email, Slack, or webhooks when important mentions are detected.

Octolens Pricing Plans:

Octolens offers four pricing plans to suit different needs:

• Starter: $69/month, includes 3,000 mentions and 3 keywords.
• Pro: $99/month, includes 20,000 mentions and 10 keywords.
• Scale: $299/month, includes 50,000 mentions and 15 keywords.
• Enterprise: Custom pricing, includes unlimited mentions and keywords.

Customer Testimonials:

• "We tried five different social listening platforms. Octolens is the first that genuinely delivers." - Nicklas Gellner, Co-Founder, Medusa
• "Octolens is awesome! All new hires get SUPER hyped when they see our Octolens mention feed." - Gregor Zunic, Co-Founder, Browser Use
• "Octolens is on my daily checklist. The more i use it, the weirder its not to. I check socials A LOT and still would not have caught a lot of these conversations" - Timur Ercan, Co-Founder & CEO, Documenso
• "Wild AI-native onboarding experience. I literally entered zero input other than vercel⁠.com to get my Octolens feed up and giving me mentions" - Guillermo Rauch, Co-Founder and CEO, Vercel
• "I LOVE Octolens and use it daily." - Noah Kagan, CEO & Founder, AppSumo

Best way to monitor brand mentions?

Octolens provides a comprehensive and efficient way to monitor brand mentions across the web. By using AI to filter out irrelevant noise and delivering real-time alerts, Octolens helps businesses stay informed, protect their brand reputation, and gather valuable feedback.

Conclusion

Octolens is a valuable AI-powered brand monitoring tool that helps B2B SaaS companies stay on top of important conversations, protect their brand reputation, and gather valuable feedback. With its comprehensive monitoring, AI-powered filtering, and real-time alerts, Octolens provides a comprehensive and efficient way to monitor brand mentions across the web. Whether you're a B2B SaaS founder, a marketing team member, or a DevRel professional, Octolens can help you stay informed and engaged with your audience.