Percept Insight: AI-Powered Analytics for Business Growth

Percept Insight

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Type:
Website
Last Updated:
2025/07/08
Description:
Percept Insight is an AI-powered analytics platform providing actionable insights into user behavior, engagement, and marketing campaign effectiveness, helping businesses make data-driven decisions.
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product analytics
user behavior
marketing analytics
AI-driven insights
customer engagement

Overview of Percept Insight

Percept Insight: AI-Powered Analytics Platform for Business Growth

What is Percept Insight?

Percept Insight is a real-time analytics platform that empowers businesses to build better products through deep insights and minimal costs. It leverages the power of AI to provide actionable insights into user behavior, engagement, and marketing campaign effectiveness. This enables companies to make data-driven decisions, improve user experience, boost user retention, and achieve better overall business outcomes.

How does Percept Insight work?

Percept Insight integrates seamlessly with your product or website to track user interactions and events. Using AI algorithms, it analyzes this data to uncover patterns, trends, and anomalies. The platform then presents these findings through intuitive dashboards and reports, making it easy for product managers, marketers, and analysts to understand and act on the insights.

Key Features and Benefits

  • AI-Powered Insights: Leverages AI to identify hidden patterns and insights that traditional analytics tools might miss.
  • User Engagement Analysis: Understand how users interact with your product, identify drop-off points, and optimize user journeys.
  • Customer Segmentation: Segment users based on behavior, demographics, or location to tailor marketing and communication strategies.
  • Marketing Campaign Effectiveness: Measure the impact of marketing campaigns and optimize them for better results.
  • Real-time Analytics: Get up-to-the-minute data and insights to react quickly to changing market conditions.
  • Customizable Dashboards: Create personalized dashboards to track the metrics that matter most to your business.
  • Affordable Pricing: Offers a simple and transparent pricing model, allowing businesses to pay only for what they use.

All the visualizations you need built natively

Create anything. Generate ad-hoc insights and identify user journeys. Percept Insight offer:

  • Dashboards: Bringing it all together. One-stop destination for building reports and sharing across teams.
  • Engage: Go ahead and engage with users. Create campaigns based on user cohorts and actions. Leverage the engage module to retain users on your website via WhatsApp, push notifications, SMSs, emails. Broadcast, unicast to any segment of your choice real-time.
  • Insights: Impactful and easy way to analyze the user interactions over time and different dimensions.
  • Funnels: Easiest way to grasp user conversion at every stage through integrated breakdown, offering a clear view of user journey across various demographics. Pinpoint to where users leave and why. Turn these insights to lead to higher engagement and conversions.
  • Cohorts: Segment your users based on any property to build sophisticated user cohorts. Cohorts help in understanding behavior of a segment of users.

Who is Percept Insight for?

Percept Insight is designed for product managers, marketers, and analysts who need to understand user behavior, improve user engagement, and optimize marketing campaigns. It's suitable for businesses of all sizes, from startups to enterprises.

Use Cases

  • Product Performance: Understand and optimize performance. Be it your products or your pages, screens. Discern emerging trends, optimize inventory management, take timely action on last-mile delivery, reduce return rates.
  • Identify Navigation Patterns: Understand the paths users take to navigate your platform and optimize them.

Testimonials

  • "Percept Insight has proven to be a game-changing solution for Pac Cosmetics..." - Vitus Dias, Assistant Digital Marketing Manager, PAC Cosmetics
  • "Percept Insight has been a transformative platform for BerryBox..." - Paulson Koodaly, Director - Product Management, BerryBox
  • "Percept has been an excellent alternative to Mixpanel for all our product analytics requirements..." - Aniruddh Agrawal, Head of Product and Growth, Scapia
  • "Using Percept has been a game-changer for our team..." - Ambuj Mishra, Director, Product, Flash
  • "I wish I had this product 5 years ago!" - Aishwary Sharma, Business & Marketing Head, Wondermart
  • "Percept Insight cuts SaaS analytics costs by 45%!" - Divjot Singh, Software Architect, Udaan

Pricing

Percept Insight offers simple and transparent pricing, starting at just $1. It provides access to all features with no tiers, and users pay only for what they use. Custom invoicing is available for Enterprise plans.

Frequently Asked Questions (FAQ)

  • What is Percept Insight? It is a simple yet powerful real-time analytics platform that enables businesses to build better products with deep insights at minimal costs.
  • Who are the users of Percept Insight? Product managers, marketers, and analysts use Percept Insight to measure the impact of changes, identify trends, and make informed decisions.
  • What are the limits for each plan? We don't have any limits. We provide all features, no tiers. You pay only for what you use.
  • Do you offer custom invoicing? Custom invoicing is available only for the Enterprise plan.

Conclusion

Percept Insight is a powerful AI-driven analytics platform that empowers businesses to gain actionable insights into user behavior, engagement, and marketing campaign effectiveness. With its affordable pricing, customizable dashboards, and real-time analytics, Percept Insight is an excellent solution for businesses looking to make data-driven decisions and improve their overall business outcomes. How to use Percept Insight to increase user engagement? Start by understanding user behavior through insightful analytics. Then, leverage the engage module for real-time interaction. Why is Percept Insight important? It helps you make informed decisions and improve user experiences, leading to growth. What is the best way to optimize product performance with Percept Insight? By understanding usage of product features and identifying areas for improvement. Where can I use Percept Insight? On your website and within your product to track user interactions and gather data.

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