PERQ
Tool Overview
PERQ is a cutting-edge AI-powered platform designed to revolutionize multifamily marketing. It combines data-driven PPC management, cross-channel conversational AI, automated follow-up and nurturing, lead reactivation programs, and powerful website tools. The platform helps property management companies (PMCs) capture and convert more leads at a lower cost, enabling them to achieve occupancy goals with greater efficiency. By automating lead qualification and providing personalized website experiences, PERQ turns your marketing funnel into an automated lead-qualifying machine.
Key features include capturing and engaging prospects through various channels, building a database of leads for automated marketing campaigns, nurturing leads with personalized SMS and email, and handing off only agent-ready prospects to your onsite team. PERQ also offers insightful reporting and analytics to track lead source attribution and renter's journey, enabling data-driven decisions to optimize advertising strategies and reduce costs. With PERQ, PMCs can reduce advertising spend, ease staffing challenges, save time, and create a modern renter experience.
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