QuantPlus
Overview of QuantPlus
QuantPlus: AI-Driven Creative Insights for Advertising
What is QuantPlus?
QuantPlus is an AI-driven platform that analyzes advertising creatives to identify high-performing elements. By leveraging a vast dataset of competitor ads across various industries and countries, QuantPlus provides actionable insights to inform creative design decisions and boost campaign ROI.
How does QuantPlus work?
QuantPlus uses a four-step process to unlock creative insights:
- Collate Ads: Gathers trillions of ad creatives from major platforms like Facebook, Google Display, Instagram, and Twitter.
- AI Engine Processing: Deconstructs each ad into individual text and image elements, analyzing, categorizing, and tagging trillions of data points.
- Compare Performance Data: Compares each element to ad performance data, such as engagement metrics, impressions, conversions, and spend over time.
- Rank Elements & Insights: Ranks the highest-performing ad elements in each category, converting data into rich creative insights.
Key Features and Benefits:
- AI-Powered Reporting: Natural language questions and answers provide intelligence on media mix and time in market.
- Creative Scoring: Predict creative success pre-launch with a category-specific advanced scoring system.
- Performance Insights: Identify the highest-performing ad elements with dynamic, real-time data updates.
- Competitor Analysis: Leverage the largest competitor data set to inform your next design.
Use Cases:
- Informed Design Decisions: Enables brands to make data-backed creative decisions.
- Pre-Launch Optimization: Avoid creative guesswork and launch with high-performance creatives.
- ROI Gains: Achieve ROI gains of up to 300% by using data-driven insights.
Target Audience:
- Marketers responsible for domestic or international creative generation.
- Creative teams seeking to inform creative development with data.
How to use QuantPlus:
- Ask Quant Anything: Use natural language to query the AI and get insights on media mix and time in market.
- Score your Creative: Utilize the advanced scoring system to predict the success of your creative pre-launch.
- View your Report: Access dynamic reports that identify the highest-performing ad elements.
Why is QuantPlus important?
QuantPlus offers a new pre-launch optimization method that helps to:
- Avoid creative guesswork and launch with high-performance creative.
- Achieve ROI gains of up to 300%.
This contrasts with old post-launch optimization methods that:
- Require time "in-market" to understand ad effectiveness.
- Produce lots of wasteful variations that perform poorly.
Client Success:
Clients have consistently demonstrated 6X-10X ROAS from ads informed by QuantPlus' creative intelligence. One example shows a conversion rate increase from 2.8% to 12.6% after employing QuantPlus insights, resulting in a 300% ROI.
FAQ:
- Who are the Creative Insights for? Anyone responsible for domestic or international creative generation.
- If everyone starts using these insights, won’t all the creative begin to look the same? No. Each creative insights report is based on impossibly large data sets that renew annually.
- How do my team use the insights? These insights are designed to compliment your current creative workflow. They simply inform better creative decisions at the creative development phase.
Pricing:
Priced per Industry.
What is QuantPlus? It's the future of ad optimization, offering AI-driven creative insights to boost campaign performance and ROI. By analyzing vast datasets of ad creatives, QuantPlus helps advertisers make informed design decisions and avoid wasteful variations, ultimately leading to better outcomes. Ready to design with insight?
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