RealEye

RealEye: Online Research Platform with Webcam Eye-Tracking

What is RealEye? RealEye is a comprehensive online research platform that uses webcam eye-tracking to understand user behavior and attention. It allows researchers and marketers to conduct remote studies, analyze data, and gain insights into how users interact with images, videos, and websites.

How does RealEye work? RealEye uses AI to predict a person's gaze point by analyzing images from a webcam. This analysis happens in real-time within the web browser, ensuring user privacy. The platform collects data on gaze points, fixations, mouse movements, clicks, keystrokes, and even basic facial coding to assess emotions. This data is then aggregated and presented in an online dashboard for easy analysis.

Key Features and Benefits:

• Easy Study Setup: Create studies with images, videos, or live websites as stimuli.
• Webcam Compatibility: Works with any webcam and smartphones.
• Attention and Emotion Analysis: Collect data on attention, emotions, mouse movements, clicks, and keystrokes.
• Data Collection: Collect data using a single link and multilanguage instructions.
• Panel Integration: Easily use panelists provided by RealEye.
• Data Analysis: Online dashboard to analyze data, export data to other tools, see heatmaps, and replay gaze plots.
• Customer Support: Amazing customer support, custom feature requests, and team collaboration.

Use Cases:

• E-Commerce Optimization: Understand what grabs users' attention on e-commerce sites to improve product displays and ad formats.
• Neurodivergent Student Support: Analyze how neurodivergent students interact with texts to provide better learning support.
• Scientific Text Analysis: Track attention patterns in scientific texts to understand how adult learners engage with complex information.
• Content Effectiveness: Compare the impact of static and dynamic content to determine what attracts more attention.

How to use RealEye:

1. Create a Study: Prepare a study in your web browser using images, videos, or online websites.
2. Gather Data: Connect with any panel, survey, tool, or system to collect data from a web browser. Run tests with smartphones and collect data using a single link.
3. Analyze Data: Use the online dashboard to analyze the data, export it to any tool, see heatmaps, and replay gaze and fixation plots.

Why is RealEye important?

RealEye offers a cost-effective and efficient way to conduct eye-tracking studies without the need for specialized equipment or a physical laboratory. It allows researchers and marketers to:

• Understand User Behavior: Gain insights into what attracts users' attention and how they interact with content.
• Optimize User Experience: Identify areas for improvement on websites and applications.
• Improve Marketing Effectiveness: Create more engaging and effective marketing materials.
• Reduce Costs: Conduct eye-tracking studies remotely, saving time and resources.

Practical Value and Google SEO Considerations:

• Keywords: Eye-tracking, webcam eye-tracking, online research, neuromarketing, attention analysis, user behavior analysis, website optimization.
• LSI Keywords: Gaze point prediction, heatmaps, fixation plots, AOIs (Areas of Interest), emotional analysis, facial coding.

Q: How accurate is RealEye? A: RealEye studies are proven to be around 110 px accurate, allowing for precise analysis of user interaction.

Q: How does webcam eye-tracking work? A: RealEye uses AI to analyze images from a webcam and predict a person's gaze point in real-time within a web browser. No images or sounds are sent to their servers, ensuring privacy.

User Testimonials:

• Sam Albert, Chief Digital Officer: "It’s been a pleasure working with RealEye. Their customer service is prompt, valuable, and always friendly."
• David Darmanin, CEO, hotjar.com: "I'm really impressed with what Adam has created with RealEye. It's astounding how easy and fast it is to track and report on eye movement for a page or design."

Trusted by Universities:

RealEye is used by universities worldwide for research and education, offering a special education program to encourage experimentation with the solution.

RealEye empowers researchers, marketers, and educators to gain valuable insights into user behavior and optimize their content and strategies. By using webcam eye-tracking, RealEye provides an accessible and cost-effective solution for understanding attention and improving user experiences.

Where can I use RealEye?

RealEye can be used across various industries and applications, including:

• Market Research: Understanding consumer behavior and preferences.
• UX/UI Design: Optimizing website and application layouts.
• Advertising: Creating more engaging and effective ads.
• Education: Analyzing student attention and learning patterns.
• Scientific Research: Studying human behavior and cognition.

Best way to conduct eye-tracking studies?

RealEye offers an 'all-in-one' solution to conduct distributed eye-tracking/neuromarketing studies, and analyze the data from your web browser. Spend less time programming, and speed up your analysis.