Scale Insights

Scale Insights: The Ultimate Amazon PPC Automation Tool

What is Scale Insights? Scale Insights is an advanced Amazon PPC (Pay-Per-Click) automation solution designed for Amazon FBA sellers, aggregators, and advertising agencies looking to scale and optimize their advertising efforts. Developed by a team of experienced Amazon sellers with over $200M in revenue, Scale Insights offers granular control and transparency across every step of the automation process.

How does Scale Insights work? Scale Insights leverages powerful algorithms and customizable rules to automate and optimize Amazon PPC campaigns. Here’s a breakdown of its key features:

Key Features and Functionality

• Automation Workflows: Craft intricate workflows with multiple rules and levers to customize strategies for specific campaign goals. This precise and granular control allows for highly targeted automation.
• Algorithm-Driven Optimization: Utilize a range of algorithms, including bidding rules, placement rules, negative keyword rules, and daily budget adjustments, to optimize campaign performance 24/7.
• Transparent Insights: Preview upcoming changes, review algorithm computations step-by-step, and audit historical changes to maintain operational efficiency.
• Scalable Automation: Scale automation workflows with templates across Sponsored Products (SP), Sponsored Brands (SB), or Sponsored Display (SD) ads. Automate thousands of new campaigns in seconds.
• Actionable Metrics: Unlock powerhouse metrics to uncover correlations and insights on how pricing, advertising strategies, and promotions drive organic sales.
• Rule-Based Automation: Scale Insights provides a multitude of rules, including:
  • Dayparting Rule: Schedule advertising activities at specific hours.
  • Status Rule: Pause or enable ads based on their performance.
  • Whitelist Rule: Prevent negation of specific keywords.
  • Bidding Rule: Optimize keyword and target bids to achieve campaign goals.
  • Placement Rule: Adjust Top of Search % or Product Page % based on performance.
  • Revive Rule: Raise bids for previously performing keywords with no recent traffic.
  • Import Rule: Harvest performing keywords or targets based on performance.
  • Negative Word Rule: Adds non-performing words as negative phrase keywords.
  • Daily Budget Rule: Adjust campaign budget based on performance and day of the week.
  • Negative Rule: Adds negatives based on search term performance.
  • Blacklist Rule: Negate blacklisted keywords.

Benefits of Using Scale Insights

• Saves Time: Automate repetitive tasks and save thousands of hours on manual campaign management.
• Boosts Traffic and Organic Sales: Turn actionable insights into scalable and sustainable profits.
• Maximizes Profits: Cut costs by identifying and eliminating bad traffic.
• Unleashes Powerful Algorithms: Expand your competitive moat with 24/7 optimization.

How to Use Scale Insights

1. Sign Up for a Free Trial: Start with a 30-day free trial with no credit card required.
2. Connect Your Amazon Account: Link your Amazon Seller Central account to Scale Insights.
3. Customize Automation Strategies: Use pre-built templates or create custom workflows with the drag-and-drop interface.
4. Set Your Rules: Configure bidding rules, keyword targeting, and other automation settings.
5. Monitor Performance: Track campaign performance and make adjustments as needed.

Who is Scale Insights For?

Scale Insights is ideal for:

• Amazon FBA Sellers: Who want to automate and optimize their PPC campaigns to increase sales and profits.
• Aggregators: Who manage multiple Amazon accounts and need a scalable solution for PPC management.
• Advertising Agencies: Who want to offer their clients advanced Amazon PPC services.

Client Testimonials

• Travis Killian, Founder at Upper Echelon Products: "Scale Insights has been invaluable in helping us fine-tune our strategies, identify the highest-performing keywords, and optimize our ad spend."
• Joe Jaques, CCO at Jaques of London: "It’s like having an advertising guru in your back pocket; always adapting, optimizing, and making our campaigns shine brighter than a supernova."
• Mo Kuhail, E-Commerce Entrepreneur: "I love the “Split to Keyword” feature, which lets me split over 1,000 high-converting keywords into multiple single-keyword campaigns with a few clicks."
• Tomer Rabinovich, Amazon Consultant at Top Dog Global: "Scale Insights is the go-to PPC software for Amazon sellers. It offers full control and visibility over ad performance, and manages multiple SKUs at an affordable price."

Pricing

Scale Insights offers various pricing plans based on the number of automated ASINs (Amazon Standard Identification Numbers) you need. The plans range from "Scale 5" ($78/month billed yearly) to customized pricing for the "1% Plan" (1% of ad spend for unlimited automated ASINs). A free trial is available for each plan.

Why is Scale Insights important?

In the competitive landscape of Amazon, efficient PPC management is crucial for success. Scale Insights provides the tools and automation capabilities necessary to stay ahead of the competition and drive sustainable profit growth.

Conclusion

Scale Insights offers a comprehensive solution for Amazon PPC automation, providing granular control, transparent insights, and scalable workflows. Whether you're an individual seller or a large agency, Scale Insights can help you optimize your campaigns, save time, and maximize profits. Start your free trial today and experience the power of automated Amazon PPC.