Spectrm Conversational Marketing Automation Platform

Spectrm: The AI-Powered Conversational Marketing Automation Platform

What is Spectrm? Spectrm is a conversational marketing automation platform that empowers consumer marketers to build AI chatbots for engaging buyers, driving sales, and fostering lasting relationships through popular messaging channels like WhatsApp, Facebook Messenger, and Instagram DMs.

How does Spectrm work? Spectrm harnesses the power of ChatGPT-level intelligence to enable chatbots to have real, personalized conversations with customers. By using zero-party data—information willingly shared by customers—Spectrm helps brands create hyper-personalized segments and deliver ongoing messages that resonate with individual preferences, leading to increased engagement and conversions.

Key Features and Benefits:

• AI-Powered Chatbots: Leverage AI to create engaging and personalized conversations with customers on their preferred messaging platforms.
• Zero-Party Data Utilization: Build hyper-personalized segments based on customer preferences to send highly relevant messages.
• Conversational Flow Builder: Craft on-brand copy and translations using large language models fine-tuned with real customer interactions.
• Multi-Channel Messaging: Engage customers across WhatsApp, Facebook Messenger, and Instagram DMs.
• Directly Reachable Audience: Grow a directly reachable audience on messaging channels to foster lasting relationships.
• Improved ROI: Drive repeat purchases and increase customer engagement with targeted offers and personalized communication.

Use Cases:

• Driving Repeat Purchases: Share product offers directly in chat conversations to convert customers.
• Booking Test Drives: Guide customers to find their ideal car and book test drives.
• Increasing App Acquisition: Boost app acquisition efficiency with personalized offers sent privately.

Customer Success Stories:

• Zalando: Increased engagement by sending offers in private Messenger DMs during live shopping events, resulting in a 3.2x incremental ROAS.
• Volkswagen: Booked test drives for new electric vehicles by guiding customers to find their ideal car, achieving a 3x higher CTR.
• Uber Eats: Increased app acquisition efficiency with personal offers sent privately on Messenger, leading to 6x more first orders.

Why is Spectrm important?

In today's marketing landscape, traditional methods are becoming less effective. Spectrm provides a solution to the challenge of reaching and engaging customers by leveraging the power of private messaging and AI-powered chatbots. By building lasting relationships through personalized conversations, brands can drive sales, increase customer loyalty, and achieve a higher ROI on their marketing efforts.

How to get started with Spectrm?

To find out how your brand can use Spectrm to better reach and engage your customers, request a demo on the Spectrm website.

Where can I use Spectrm?

Spectrm can be used on popular messaging platforms such as Facebook Messenger, Instagram DMs and WhatsApp Business. This allows businesses to connect with their customers on the channels they use most frequently.

Key Takeaways:

Spectrm empowers consumer brands to achieve significant results with marketing bots for messaging apps, including:

• Increased engagement
• Higher click-through rates
• Improved app acquisition efficiency

Spectrm is a valuable tool for any consumer brand looking to leverage the power of conversational marketing to drive sales and build lasting customer relationships.

What is Conversational Marketing Automation? Conversational marketing automation leverages technology to automate personalized interactions with customers at scale. Spectrm's platform uses AI-powered chatbots to engage buyers, drive sales, and build lasting relationships on their favorite messaging platforms, allowing businesses to efficiently manage and optimize their marketing efforts while providing a seamless and engaging customer experience.