Standard AI VISION

Standard AI VISION: Transforming Retail with Real-Time Shopper Insights

What is Standard AI VISION? Standard AI VISION is a cutting-edge solution that uses existing security cameras to provide retailers and brands with real-time insights into shopper behavior. It measures how shoppers interact with products, promotions, and in-store media, offering a level of measurement in physical stores that is comparable to e-commerce analytics. By leveraging AI and computer vision, Standard AI VISION helps optimize store layouts, product placements, and marketing strategies to maximize sales and shopper engagement.

How does Standard AI VISION work? Standard AI VISION works by continuously analyzing footage from existing security cameras. It utilizes sophisticated algorithms to identify and track shopper movements, dwell times, and interactions with specific products or displays. The system then aggregates this data into actionable insights that are presented through an intuitive dashboard.

Key Features and Benefits:

• Visual Engagement Score: This metric measures the intensity of customer interaction with an area by assessing orientation and head movements to determine active vs. passive impressions. It reveals what truly drives conversion in physical stores.
• In-Store Media Impact Validation: Demonstrate shopper engagement and prove ROI to boost media revenue. Understand how digital screens, signage, and promotions influence engagement and sales.
• Shopper and Employee Journey Visualization: Uncover insights across the customer experience to enhance service and optimize labor. Identify bottlenecks and areas for improvement in the customer journey.
• Product Performance Analysis: Discover what drives top sellers and refine product placement for maximum impact. Determine the optimal placement for new product launches by measuring visibility, dwell time, and conversion.
• Actionable Data: Pinpoint what catches shopper attention, where they hesitate, and what leads them to buy. Turn shopper behavior into action by optimizing product placement, messaging, and promotions.

Why Choose Standard AI VISION?

• Maximize Visibility with Existing Cameras: No new cameras required. Standard AI assesses your current setup to identify any gaps in coverage, ensuring complete visibility into shopper behavior.
• Simple Software Deployment: Once installed, VISION processes your security camera feeds, learning shopper behavior and engagement patterns without complex hardware setups or long training times.
• Real-Time, Actionable Data: The system is calibrated to your store layout, product placements, and key priorities so you get the most relevant data at your fingertips. Measure, optimize, and grow!
• Privacy-First Approach: No facial recognition is used. Shopper information remains on-premise, protecting individual identities while still delivering valuable insights.

Who is Standard AI VISION for?

Standard AI VISION is designed for both retailers and brands looking to improve their in-store performance. It provides valuable insights for:

• Retailers: To validate in-store media impact, visualize shopper and employee journeys, and analyze product performance to maximize sales and shopper engagement.
• Brands: To track every shopper interaction, measure in-store media effectiveness, track new product performance, and turn shopper behavior into action.

Customer Testimonials:

• "Visual Engagement insights confirmed EDLP was the smarter investment for our spend." - National Account Manager, Leading CPG Brand
• "By comparing Visual Engagement and Conversion Rates in the Wet Dog Food category, we identified the best placement for a new product launch." - Sales Director, National CPG Brand
• "We found that in-aisle displays were actually disrupting shopper flow, leading to fewer engaged shoppers. Now, we’re A/B testing new configurations to see what drives the most conversion.” - SVP Merchandising, Regional Retailer

Standard AI VISION empowers retailers and brands to transform their physical stores into data-driven powerhouses. By providing e-commerce level insights in physical stores, Standard AI enables businesses to measure, optimize, and grow with confidence.