Subconscious.ai

Subconscious.ai: Predict Customer Behavior with AI-Powered Simulations

What is Subconscious.ai?

Subconscious.ai is a behavioral simulation platform that allows businesses to predict customer behavior with a high degree of accuracy. It replaces traditional market research methods with AI-driven simulations that provide actionable insights in minutes, rather than months. This platform uses Nobel Prize-winning discrete choice models to run causal experiments on digital twins of your customers, offering a fast and cost-effective way to understand consumer behavior.

How does Subconscious.ai work?

Subconscious.ai operates by creating digital twins of your customers and running causal experiments on them. The process involves:

1. Data Connection: Users connect their CRM or CDP data to the platform or use pre-trained models covering 3.5 million decision patterns.
2. Experimentation: The platform runs randomized controlled trials to reveal not just what will happen, but why. Each experiment produces causal maps showing what drives choices and how to influence them.
3. Prediction: Subconscious.ai provides causal predictions with confidence intervals, typically delivering results in about 5 minutes per experiment.

Key Features and Benefits

• Causal Inference: The platform shows cause-and-effect relationships, not just correlations, using discrete choice models.
• High Accuracy: Validated against real human choices, Subconscious.ai achieves 93% accuracy in predicting behavior.
• Speed: Delivers insights 100x faster than traditional research methods.
• Cost-Effective: Offers insights at 1/10th the cost of traditional research.
• Privacy-Safe: Ensures GDPR and CCPA compliance with zero data sharing.
• Fraud Elimination: Provides clean behavioral data by eliminating bots, professional survey-takers, and fatigue bias.
• Continuous Learning: Every experiment builds on previous learnings, compounding organizational knowledge.

Use Cases

Subconscious.ai can be used in various scenarios to optimize business decisions:

• Pricing Optimization: Test multiple price points to identify the revenue-maximizing plan.
• Messaging and Creative Testing: Launch ad copy that converts by testing various messages instantly.
• Product Design and Validation: Identify winning features and eliminate losing ones early in the development process.
• Customer Segmentation: Discover hidden customer segments based on behavior and motivation, not just demographics.
• Lead Scoring and Prediction: Identify leads likely to convert before they engage.
• Patient/Member Journey Optimization: Test timing, outreach, and incentives to improve engagement and outcomes.

Why choose Subconscious.ai?

Subconscious.ai offers a unique value proposition by providing:

• Actionable Insights: Move beyond opinions and demographics to understand the underlying motivations and attitudes that drive customer decisions.
• Scalable Solution: Conduct numerous experiments quickly and efficiently to inform a wide range of business decisions.
• Data-Driven Decisions: Base your strategies on validated, causal data rather than intuition or gut feelings.

Who is Subconscious.ai for?

Subconscious.ai is designed for:

• Product Managers
• CMOs
• Behavioral Scientists
• Market Researchers
• Anyone making high-stakes decisions about products, pricing, or messaging

Customer Success Stories

• Finta: Validated a 5x price increase, doubling revenue.
• Aerospace Manufacturer: Saved $8 million in research costs.
• Space Tourism Company: Discovered that press coverage, not time in orbit, drives space tourism interest.

Frequently Asked Questions

• How is Subconscious different from traditional market research? Subconscious uses behavioral simulation on digital twins trained on 3.5 million real humans, achieving 93% accuracy at 1% of the cost. It runs causal experiments that reveal true behavioral drivers, unlike surveys or focus groups.
• When will I see ROI from Subconscious? Most teams see immediate value, with some validating significant price increases in just one session. The ROI is typically 100x within the first quarter.
• What types of decisions can I test with behavioral simulation? Any human decision can be tested, including product launches, pricing optimization, message testing, and more.

By providing causal insights and accurate predictions, Subconscious.ai empowers businesses to make better, more informed decisions and achieve significant ROI.

Best way to understand customer behavior?

The best way to understand customer behavior is to move beyond traditional market research methods and embrace AI-powered behavioral simulation. Subconscious.ai offers a cutting-edge solution that provides causal insights, accurate predictions, and actionable strategies for optimizing business decisions.