Surface Labs
Overview of Surface Labs
Surface Labs: The AI Workforce for Marketing Ops
Surface Labs is an applied AI lab building agents that automate marketing operations for B2B companies. It focuses on improving lead capture, routing, follow-ups, nurturing, and ad spend optimization. By using Surface Labs, marketing teams can focus on strategy and creativity instead of manual tasks.
What is Surface Labs?
Surface Labs is an AI-powered Lead Data Platform (LDP) designed to help B2B companies turn more website visitors into demos. It replaces traditional lead capture tools, CRO tools, HubSpot forms, Zapier workflows, and attribution tools with an all-in-one platform.
How does Surface Labs work?
Surface Labs uses AI to dynamically adapt forms and follow-ups with leads quickly. This helps boost conversion rates and capture more leads per dollar of ad spend. The platform automates routing, enrichment, and reporting tasks, freeing up marketing operations teams.
Key Features and Benefits:
- Increased Conversions: Boost website conversions by 30-50% from the baseline.
- Faster Time to Value: See results in less than 2 weeks.
- More Emails Captured: Collect up to 50% more emails with partial responses.
- Reduced Customer Acquisition Cost (CAC): Capture and qualify more leads, lowering CAC.
- Automated Marketing Ops: Automate manual tasks like routing, enrichment, and reporting.
Who is Surface Labs for?
Surface Labs is built for growth teams under pressure to turn marketing dollars into pipeline. It is ideal for B2B companies looking to:
- Increase lead conversions.
- Reduce customer acquisition costs.
- Automate marketing operations.
Core Components:
- Lead Data Platform (LDP): A platform designed to turn inbound leads into pipeline.
- B2B Lead Forms: Replaces legacy lead capture tools with an all-in-one platform for automation, optimization, and scaling.
- AI Marketing Ops Agents: AI agents that handle CRO experiments, lead routing, ad tracking, and follow-ups automatically.
Customer Stories:
- Kintsugi: Prevented fake leads from spamming their sales calendar.
- Numbers Station: Boosted pipeline by 30%.
- Galley Solutions: Boosted lead quality and reduced demo prep time.
One customer reported a 37% increase in conversions and 70% more emails collected after implementing Surface Labs.
How to use Surface Labs?
- Book a Demo: Contact the Surface Labs team to schedule a demo.
- Join Waitlist: If a demo is not immediately available, join the waitlist.
Why choose Surface Labs?
Surface Labs offers a comprehensive solution for B2B lead generation and marketing automation. By leveraging AI, it helps companies improve conversion rates, reduce costs, and automate manual tasks. If you're struggling to convert website visitors into leads, Surface Labs can provide the necessary tools and support.
What is the best way to improve lead conversion rates? Surface Labs offers an AI-driven solution that automates and optimizes the lead capture process, resulting in higher conversion rates and more efficient marketing operations.
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