Trendata

Trendata: AI-Driven Market Intelligence Platform

What is Trendata? Trendata is an AI-driven market intelligence platform designed to provide businesses with predictive insights into market demand, consumer needs, and brand positioning. It moves beyond static reports and outdated surveys by offering real-time, AI-powered answers to critical business questions.

How Does Trendata Work?

Trendata operates by observing real-time behavioral data from 4.9 billion people worldwide. This allows the platform to:

• Forecast demand: Providing real-time insights into areas with the highest market potential by category and region.
• Detect market growth: Identifying new growth opportunities as soon as they emerge.
• Predict opportunities: Forecasting market opportunities up to 12 months in advance with 85% accuracy.
• Discover consumer needs: Spotting trends early and understanding consumer preferences to shape future products.
• Track brand & competitor shifts: Monitoring brand popularity, identifying trending competitors, and responding to competitive movements instantly.

Key Features & Benefits

• Market Insights: Gain real-time insights into market potential, growth, and future opportunities.
• Product Insights: Discover emerging consumer needs and preferences to develop relevant products and campaigns.
• Brand Insights: Track brand performance, identify competitors, and protect brand positioning in a dynamic market.

Actionable Insights:

• Think Forward: See where the market is going, not just where it has been.
• Think Deeper: Understand actual customer needs down to the product-level details.
• Think Local: Act on local demand globally and city by city.

Who is Trendata for?

Trendata is designed for various roles within an organization, including:

• Executive Leadership: Provides strategic insights for decision-making.
• Marketing & Growth Teams: Enables precise campaigns and identifies growth opportunities.
• Innovation & Strategy Teams: Reduces innovation risk by understanding true consumer preferences.
• Product & Merchandising Teams: Translates preferences into relevant products.
• Insights & Intelligence Teams: Empowers teams with actionable insights.

Why Choose Trendata?

• Early Trend Detection: The platform provides the capability for early detection of popularity shifts.
• Customer Need Deep Dives: Detailed dives on every customer need are available.
• Instant Answers: Get instant answers to questions about your market.
• Alerts: Receive notifications when your market is moving.
• Liveboard Integration: Key insights can be pinned to liveboards for constant monitoring.

Real-World Applications

• Wastoren®: Turning data into dollars by leveraging Trendata's insights.
• DSM: Gaining a deep understanding of the market for meat alternatives.

Pricing

Please refer to the pricing section on Trendata's website for detailed information on available plans.

How to Get Started with Trendata?

1. Book a Demo: Schedule a demo to see Trendata in action and learn how it can benefit your business.
2. Free Analysis: Get a free analysis to understand the possibilities Trendata can offer.

Trendata's AI-driven approach to market intelligence empowers businesses to stay ahead of the curve, make informed decisions, and capitalize on emerging opportunities. By providing real-time insights into market demand, consumer needs, and brand positioning, Trendata helps businesses act proactively rather than reactively. The platform's unique ability to observe real-time behavioral data from billions of people worldwide provides a comprehensive and accurate picture of the market, enabling businesses to think forward, think deeper, and think locally. With Trendata, businesses can confidently navigate the ever-changing market landscape and achieve sustainable growth.