Vyrill

Vyrill: Unlock the Power of Video Commerce with AI

What is Vyrill? Vyrill is an AI-powered video commerce platform designed to help e-commerce marketers and brands leverage the power of video to boost shopper confidence and increase conversions. It acts as an AI-driven analyst, identifying, analyzing, and promoting impactful video reviews about your products.

Key Features and Benefits:

• AI-Powered Video Analysis: Vyrill uses proprietary AI, machine learning, computer vision, audio analysis, and natural language processing technologies to analyze various components of videos, including text, speech, and footage. This allows for deep 'In-Video' analysis, providing data on demographics, sentiment, keywords, brand safety, and more.
• UGC Video Discovery & Curation: The platform helps discover and curate high-quality user-generated content (UGC) videos from targeted social media and email campaigns, complete with full licensing rights. This drastically cuts down the time it takes to find, analyze, and promote videos.
• Shopper Insight Generation: Vyrill provides insights into shopper feedback and competitive analysis, enabling optimization of marketing strategies and identification of the best videos to promote on e-commerce sites.
• Personalized Shopper Connections: By helping shoppers find relevant 'moments that matter' within customer video reviews, Vyrill helps forge personal connections and increase engagement.
• Conversion Optimization: Promote shoppable videos on DTC sites to boost conversions. The platform also offers continuous monitoring, measurement, and optimization of video engagement and its impact on sales through a comprehensive dashboard.

How Does Vyrill Work?

Vyrill's AI technology works through a process called 'AVA' (Automatic Video Aggregation), which fetches relevant videos from platforms like YouTube and Dropbox. These videos are then analyzed by the VRS (Vyrill Relevance Score) algorithm to determine their relevance. The platform separates the image, audio, and text in videos and analyzes them across multiple dimensions.

Why Choose Vyrill?

• Solve the ROI Challenge: Many e-commerce businesses invest heavily in videos that are underutilized, struggling to justify the return on investment (ROI). Vyrill helps address this by unlocking the potential of these videos and turning them into valuable assets.
• Boost Conversion Rates: Authentic, high-quality UGC video reviews are crucial for increasing conversion rates. Vyrill helps brands find and leverage this content effectively.
• Save Time and Resources: Manually finding and analyzing videos can be overwhelming. Vyrill automates this process, cutting down the time required by up to 90%.
• Make Videos Searchable: Ensure that your videos are indexed and searchable on your site, allowing shoppers to find critical information they need to make a purchase.

Who is Vyrill For?

Vyrill is ideal for:

• E-commerce Marketers: Those looking to leverage video to improve engagement, conversion rates, and sales.
• Brands: Seeking to increase brand trust and provide authentic experiences for their customers.
• Retailers: Aiming to enhance their online shopping experience with video content.
• Tech Platforms: Those looking to integrate video commerce solutions into their offerings.

Examples of Vyrill in Action:

One customer, ODR, captures videos from skiers every week and features them on its site, resulting in a 131% increase in site engagement time and equipment orders. This demonstrates the power of authentic, personalized videos in driving revenue.

Frequently Asked Questions:

• How is Vyrill different from other influencer platforms? Vyrill's ability to separate and analyze image, audio, and text in videos across more than 9 dimensions sets it apart. The unique AI-driven technology can match millions of videos on YouTube to entire product catalogs.
• How does Vyrill's Artificial Intelligence technology work? It uses proprietary AI, Machine Learning, Computer Vision, Audio Analysis, and Natural Language Processing technologies to analyze various components of the video including text, speech and footage.
• What is 'Vyrill Data'? “Vyrill data” describes the deep ‘In-Video’ analysis as a result of our proprietary tools or AI algorithms. This includes data on Demographics, Positive and Negative Sentiment, Word Cloud insights, Keyword Reports and Brand Safety which include nudity, minors, sensitive language, sexual content and much more.

Conclusion:

Vyrill offers a compelling solution for e-commerce businesses looking to harness the power of video. By leveraging AI-driven analysis and curation, Vyrill helps brands unlock the potential of UGC, boost shopper confidence, and drive significant increases in engagement and conversions. If you're seeking a way to enhance your video commerce strategy and improve your bottom line, Vyrill is worth exploring.