Jasper

What is Jasper AI?

Jasper is an AI platform designed for marketing teams to unify brand experience, accelerate content creation, and automate marketing processes at scale. It's an AI-powered marketing assistant that helps generate high-quality content across various formats, ensuring brand consistency and improving marketing ROI.

Key Features of Jasper:

• Agentic Platform: Jasper's intelligent workspace helps redefine marketing processes with intelligent agents that provide a rich context layer, ensuring resonant and compliant content even at scale.
• Canvas: Plan, create, and collaborate intuitively and at scale with Jasper's Canvas feature.
• Studio: Build custom, agentic workflows quickly using Jasper's Studio.
• Jasper IQ: Maintain content quality and authenticity with a rich context hub.
• Trust Foundation: Ensures enterprise-grade security and quality outputs, prioritizing data protection and privacy.

How to Use Jasper?

1. Start with a Brief: Define your marketing goals and deliverables for the campaign.
2. Generate Content: Use Jasper to write long-form content like blog posts, create ad campaigns for Meta and Google, or craft engaging landing pages.
3. Maintain Brand Consistency: Leverage Jasper’s built-in voice, tone, and audience insights to ensure the content is resonant and consistent.
4. Automate SEO: Optimize content for search engines to drive traffic and enhance SEO.

Why is Jasper important for Marketing Teams?

• Increased Efficiency: Jasper reduces friction across the entire content lifecycle, enabling faster creation, quicker reviews, and more campaigns.
• Improved ROI: By scaling into new markets and personalizing at scale, Jasper helps boost campaign performance and ROI.
• Brand Consistency: Ensures content is resonant, consistent, and unmistakably you.
• Accessibility: With an intuitive interface and built-in brand knowledge, Jasper makes AI accessible to every marketer.

Jasper Customer Stories:

Companies like Cushman & Wakefield and Adidas have seen significant benefits using Jasper, including:

• Saving over 10,000 hours annually.
• Automating 60% of SEO.
• Writing 7,500 product descriptions in 24 hours.

Who is Jasper for?

• Performance Marketers
• PR & Comms Marketers
• Product Marketers
• Brand Marketers
• Content Marketers
• Field Marketers

Where can I use Jasper?

• Integrated Marketing Campaigns
• Social Media
• Copywriting
• Blog Writing
• SEO
• Email Marketing
• Content Strategy

Best way to leverage Jasper for Marketing:

1. Start with the basics: Use prebuilt templates for common tasks like blog posts or ad copy.
2. Leverage Brand IQ: To ensure consistent and on-brand content.
3. Engage with the Jasper Community: To learn tips, tricks, and best practices from other users.