Phrase: AI-Powered Localization and Translation Management Platform

Phrase (formerly Memsource) is a leading localization platform designed to intelligently automate, manage, and deliver multilingual content, fostering deeper customer connections and accelerating business growth. It empowers organizations to provide customers with content in their native languages, leading to increased engagement and a quicker realization of business impact.

What is Phrase?

Phrase is a cloud-based translation management system (TMS) that leverages AI to streamline and automate the localization process. It offers a comprehensive suite of tools for managing multilingual content, from translation and review to quality assurance and delivery.

How does Phrase work?

The Phrase platform centralizes all localization activities into a single hub, allowing teams to track progress, automate tasks, and collaborate effectively. Its AI-powered features, including Phrase NextMT and context-aware adaptation, automate routing and QA, ensuring consistent quality at scale. The platform also integrates with over 50 tools across design, development, CMS, and QA, facilitating seamless data flow and workflow management.

Key Features and Benefits:

Intelligent Automation: Phrase utilizes AI to automate content updates, translation assignments, QA checks, and delivery through configurable workflows and built-in triggers. Phrase Orchestrator offers a no-code, drag-and-drop interface to create flows across the Phrase platform and beyond.
Centralized Hub: The platform provides a single location for managing and translating all content, enabling efficient tracking, task automation, and team collaboration.
AI-Powered Translation: Phrase Language AI automates the selection of the most effective translation services, incorporates brand terms, and scores content quality based on context and circumstances.
Consistent Quality at Scale: Built-in quality scoring, automated MT engine selection, and intelligent routing ensure high standards, even with large volumes of content.
Actionable Analytics: Phrase Analytics allows teams to track performance, uncover insights, and report on progress through custom reports and visual dashboards, without requiring SQL or BI support.
Audio and Visual Localization: Phrase Studio enables fast, secure transformation of spoken content into high-accuracy transcripts, localized subtitles, and voiceovers in 100+ languages.
Integrations: The platform integrates with over 50 tools across design, development, CMS, and QA, protecting existing workflows and enabling rapid value realization.

Use Cases:

Phrase caters to various use cases, including:

Software Localization: Localizing apps, websites, and digital products for global audiences.
Website Localization: Adapting website content for different languages and regions.
Mobile App Localization: Translating and adapting mobile applications for international users.
Game Localization: Localizing video games for diverse gaming communities.
Multimedia Localization: Transforming audio and video content into multilingual formats.

Why is Phrase important?

In today's globalized world, providing content in customers' native languages is crucial for engagement and business growth. Phrase simplifies and streamlines the localization process, enabling companies to connect with international audiences effectively.

How to use Phrase?

Request a demo: Contact Phrase to schedule a demo and explore the platform's features.
Integrate with your existing systems: Connect Phrase to your existing design, development, CMS, and QA tools.
Automate your workflows: Configure workflows to automate content updates, translation assignments, QA checks, and delivery.
Track your performance: Utilize Phrase Analytics to monitor translation quality, turnaround times, and cost.

Customer Success Stories:

Deliveroo: Centralized their localization process and ensured consistency across all content types, resulting in improved time to market and customer satisfaction in new regions.
Zendesk: Leveraged the partnership with Phrase to make informed decisions and grow with the platform.
What3Words: Achieved greater control over timelines and reduced localization request turnaround time to about a week.
BlaBlaCar: Expanded the range of materials localized within the Phrase platform, improving customer satisfaction and driving loyalty.

In conclusion, Phrase is a powerful and versatile localization platform that empowers businesses to effectively manage multilingual content, automate translation workflows, and achieve global success. By leveraging AI and intelligent automation, Phrase helps companies connect with international audiences, enhance customer engagement, and drive business growth.

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