Analyzr
Overview of Analyzr
Analyzr: Predictive Analytics and Machine Learning Platform for B2B
What is Analyzr?
Analyzr, now rebranded as the G2M Platform, is a predictive analytics and machine learning platform designed to simplify B2B sales and marketing analytics for midmarket and enterprise customers. It empowers users to make smarter decisions by providing tailored, transparent, and outcome-focused predictive models.
How does Analyzr work?
Analyzr works through a four-step process:
- Select Data Sources: Aggregate data from first- and third-party sources to serve as the foundation for model building.
- Pick Variables & Algorithm: Select variables to feed the model and choose the algorithm that provides the best fit for the data set.
- Train Model: Let Analyzr encode the data and compute results. Review model outcomes and refine variables or algorithm as needed.
- Get Insights: Use actionable insights and model outputs that integrate with native systems to drive business growth.
Key Features
- Simple: No-code user interface enables rapid machine learning model building.
- Secure: User data can be encoded and controlled locally.
- Scalable: Managed Kubernetes cluster provides cloud-based scalability.
- Reliable: Fully managed with guaranteed uptime and dedicated service desk.
- Dedicated: Single-tenant API ensures data confidentiality.
- Accessible: Outputs feed back into native systems for end-user access.
Use Cases
- Clustering: Uncover growth opportunities or identify at-risk groups by bundling prospects and customers into micro-clusters with key shared traits. Identify new clusters to gain a competitive advantage.
- Propensity Scoring: Predict propensity to buy or churn to improve targeting and conversion rates. Understand key drivers affecting customer behavior and take proactive action.
- Regression: Generate reliable forecasts from a broad set of data sources to make proactive decisions and optimize outcomes.
- A/B Testing: Assess the effectiveness of marketing campaigns by adjusting for all relevant factors between control and test groups. Increase marketing effectiveness by understanding what works.
Technology Partners
Analyzr partners with world-class technology leaders to provide a robust and integrated platform.
Why is Analyzr important?
In today's data-driven world, businesses need to leverage predictive analytics and machine learning to stay competitive. Analyzr simplifies these complex processes, allowing businesses to focus on uncovering insights and driving growth. By offering a no-code platform, Analyzr democratizes access to advanced analytics, making it accessible to a wider range of users and organizations. The platform’s focus on transparency and outcome-driven results ensures that users can trust the models and use the insights to make informed decisions.
How to Get Started with Analyzr
To get started with Analyzr, you can request a demo or inquire about pricing via the contact information provided on their website. Their team can help you understand how Analyzr can address your specific business needs and integrate with your existing systems.
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