Backtrack

Backtrack: AI Lead Capture - Never Miss a Deal at Events

What is Backtrack? Backtrack is an innovative AI-powered sales assistant designed to revolutionize lead capture at trade shows, hosted buyer meetings, and similar events. It addresses the common problem of valuable information being lost or forgotten after booth conversations, helping sales teams win more deals.

How does Backtrack work?

Backtrack works by recording audio clips of conversations on-demand and using AI to generate summaries, transcriptions, email drafts, and CRM entries within seconds. The process involves:

1. Always-On Standby: Recording and saving the last 5-20 minutes of conversations on-demand.
2. Effortless Notes: Providing near-instant summaries and transcriptions.
3. CRM Integration: Automatically uploading information to the CRM, automating follow-up processes and manual data entry.
4. Photo Capture: Taking a photo of a business card or badge to trigger the automation process.

Key Features and Benefits:

• Retroactive Audio Recording: Capture past booth audio to reference important details.
• AI Note Generation: Automatically generate summaries and transcriptions of conversations.
• Automated CRM Entries: Input lead information (Name, Email, Position, Title, Number, etc.) directly into your CRM with a tap.
• Organized Lead Tracking: Track leads across multiple events for easy referencing and follow-up.

Why is Backtrack important?

75% of information gathered at booths is typically forgotten within 24 hours. Backtrack ensures this doesn't happen, allowing sales teams to:

• Stay Focused: Let AI take notes so salespeople can concentrate on the conversation.
• Save Time: Automate data entry and follow-up processes.
• Never Forget Details: Access critical information from past conversations.

Integrations

Backtrack offers seamless integration with various CRMs, ensuring a smooth workflow.

Who is Backtrack for?

Backtrack is ideal for:

• Salespeople attending trade shows and events.
• Marketing teams looking to improve lead capture.
• Businesses seeking to automate CRM data entry.

User Testimonials:

• James (Activision): "Backtrack for me is an insurance policy. It is a LIFE SAVER."
• Dillon (Disney): "Backtrack lets me go back and immediately remember what were the action items from a meeting. It's a superpower."
• Loren (Instacart): "Backtrack is my go-to, on-demand, always-on, information capture app. Love it!"
• Ryan (Fueled): "I love it. Any time I'm in a meeting and hear an important detail, I can save it quickly."

Pricing Plans:

Backtrack offers different plans to suit various needs and budgets:

• Pro: $500 per user per event, including unlimited storage, access to recordings, AI card scans, and CRM integration.
• Custom: Available for teams attending many events, with team access and SSO features.

Where can I use Backtrack?

Backtrack is available as a mobile app for both iOS and Android devices, making it accessible at any event.

How to Get Started

1. Download the Backtrack app on your iOS or Android device.
2. Put Backtrack on standby in the background.
3. Snap a photo of a business card or badge after a conversation to start the automation.

In conclusion, Backtrack provides substantial value for sales teams participating in events, promising more efficient lead capture, increased CRM accuracy, and ultimately, more closed deals. What is the best way to improve event ROI? Backtrack's AI-powered solutions provide a clear answer.