Breadcrumbs

What is Breadcrumbs?

Breadcrumbs is an enterprise-grade lead scoring platform designed for everyone. It helps optimize your entire funnel, potentially increasing MQL (Marketing Qualified Lead) to Opportunity conversion rates by up to 30% for both sales-assisted and product-led growth (PLG) strategies. The platform is trusted by innovative companies and aims to make lead scoring accessible and effective for businesses of all sizes.

How does Breadcrumbs work?

Breadcrumbs uses data-driven models to automate lead scoring. Here's a breakdown of its key features and functionalities:

• Copilot: This feature helps you create your first lead-scoring model in seconds. It analyzes your data and generates a suggested model with just a few clicks. You retain full control and can customize the model as needed.
• Unlimited Workspaces and Models: Unlike legacy solutions that limit you to a few models, Breadcrumbs allows you to build, test, and iterate freely. This enables you to optimize various revenue levers, including acquisition, expansion, and retention.
• Revenue Opportunities: Breadcrumbs facilitates the creation of models for acquisition, expansion, retention, and more. You can run multi-variate tests without impacting operations or existing systems.
• Sales and Marketing Alignment: Breadcrumbs fosters objective conversations between marketing and sales teams. Features like Reveal (which identifies predictive attributes with machine learning) and Compare (which validates different hypotheses) help align these departments.
• Turbocharge your stack: Breadcrumbs unlocks the growth hidden within your existing tech stack. No-code connectors allow you to integrate data without developer resources, enabling you to build models that identify top prospects, customers ripe for upgrades, or those at risk of churning.
• Data Democracy: Breadcrumbs provides native OAuth integrations into your core go-to-market (GTM) stack and a powerful API for when you need it. It also visualizes data from all your connected platforms in one place.
• Business Intelligence: By consolidating your GTM stack data with Breadcrumbs' scoring intelligence, you gain a practical and actionable view of what's happening with your prospects, leads, and customers. Explore offers a unified view, trend analysis for marketing program optimization, and deep analytics at every level of the scoring engine.

Key Features and Benefits

• 3-Click Lead Scoring Model Creation: Quickly create lead scoring models with minimal effort.
• Transparency and Customization: Gain full access to the Breadcrumbs Scoring Engine and customize it to your specific needs.
• No-Code Connectors: Integrate data from your existing tech stack without requiring developer resources.
• Machine Learning: The platform uses machine learning to identify the best predictors of revenue and improve over time.

Who is Breadcrumbs for?

Breadcrumbs is suitable for businesses employing various go-to-market strategies, including:

• Sales-Assisted: Provides sellers with context around what makes a lead hot, with detailed breakdowns of fit and intent data used to generate each score.
• Product-Led Growth (PLG): Helps identify users who are most likely to convert to paid plans or expand their usage.
• Hybrid: Supports a combination of sales-led and product-led approaches.

Why is Breadcrumbs important?

Breadcrumbs helps improve funnel efficiency by providing operators with meaningful insights about the quality of leads entering and progressing through the funnel. By understanding which attributes are the best predictors of revenue, businesses can optimize their marketing and sales efforts for maximum impact.

In essence, Breadcrumbs aims to democratize enterprise-grade lead scoring, making it accessible and actionable for businesses of all sizes, regardless of their go-to-market strategy.