buzzabout

buzzabout: AI Audience Insights Tool

What is buzzabout?

buzzabout is an AI-powered audience insights tool designed to extract key opinions from social media conversations. It helps businesses understand their target audience's pains, gains, and thoughts to win more customers. By analyzing billions of discussions on platforms like Reddit, TikTok, YouTube, Instagram, X (Twitter), and LinkedIn, buzzabout delivers AI-driven insights.

How to use buzzabout?

1. Content Strategy: Learn from high-performance content before creating your own.
2. Audience Research: Understand the personalities behind engagements to build deeper connections.
3. Market Research: Analyze industry conversations to uncover trends, opportunities, and potential threats.
4. Competitor Research: Discover what people love (and hate) about your competitors to gain a competitive edge.
5. Track Emerging Trends: Monitor and process new discussions quickly.
6. Analyze Brand Perception: Discover what people say and feel about your brand online.
7. Influencer Fit Analysis: Protect your brand by understanding the context surrounding potential influencers.

Key Features:

• AI-first social media analysis & listening: Research every major social platform.
• Analyze any profile or page by link: Easily analyze specific accounts.
• Localize results by language: Focus on specific language markets.
• Track the metrics that matter: Get insights on the metrics you care about.
• Extract key narratives and topics: Understand the core discussions.
• Dive deeper with an AI assistant: Use custom prompts to process content.
• Share via link or download PDF: Share your findings easily.

Why is buzzabout important?

buzzabout helps you:

• Understand how people really feel about your brand, product, or niche.
• Identify what motivates your audience to take action or make a purchase.
• Craft messaging that resonates and engages your audience.
• Uncover the key drivers behind your target audience.

Testimonials:

• Erik Theelen, Co-founder, Hide and Seek: "The tool gives us good insights into what the market says and thinks, on a scale that is almost impossible to do manually."
• Miriam Rönnau, Strategy Director, PIABO: "buzzabout delivers insights into how users and audiences talk about brands, products, and key topics - informing sharper communication and marketing strategies."

Pricing:

buzzabout offers a free trial. You can also book a demo to see the tool in action. Pricing details are available on their website.