CustomerGlu - Plug & Play Gamification in minutes

CustomerGlu

3.5 | 198 | 0
Type:
Website
Last Updated:
2025/10/30
Description:
CustomerGlu is a platform that enables fast-growing consumer apps to implement in-app gamification strategies to improve user engagement, retention, and monetization without requiring developer resources.
Share:
in-app gamification
user retention
engagement platform
mobile app growth
gamified experiences

Overview of CustomerGlu

What is CustomerGlu?

CustomerGlu is a platform designed to help consumer apps boost user engagement, retention, and monetization through in-app gamification. It allows companies to easily integrate gamified experiences into their apps without needing extensive development resources.

How does CustomerGlu work?

CustomerGlu provides a range of ready-to-use templates and gamification constructs like streaks, quizzes, and challenges. These can be quickly implemented into existing apps via SDKs for various platforms (React Native, Native iOS and Android, Flutter, and JavaScript for web). The platform offers tools to personalize experiences, segment users, and track performance in near-real-time.

Key Features and Benefits:

  • Gamified User Journeys: Implement engaging experiences such as streaks, challenges, and quizzes to drive user activation, retention, and delight.
  • Ready-to-Use Templates: Access over 50 templates designed to solve common retention and engagement problems.
  • Personalization: Segment users based on behavior and profile attributes to deliver personalized experiences.
  • Real-Time Reporting: Track key metrics in near-real-time to optimize and adjust strategies quickly.
  • Integration: Connect CustomerGlu with existing tools like Clevertap, Iterable, and Segment.com to leverage functionalities such as personalization and reminder notifications.
  • Security: Benefit from a SOC2 compliant platform with robust security measures and 24/7 monitoring.

Use Cases:

  • Learn and Earn: Improve engagement by rewarding users for watching videos and answering questions.
  • Sale Conversions: Encourage daily platform visits during sales to boost visibility and conversions.
  • Onboarding and Activation: Motivate new users to complete setup through rewarding challenges.
  • Data Collection: Run surveys to understand user origins and optimize channel investments.
  • Reduce Drop-offs: Implement features like 'Spin the Wheel' on the cart page to encourage conversions.
  • Order Streaks: Encourage repeat transactions by rewarding consecutive weekly/daily orders.
  • Feature Adoption: Encourage customers to try new features through time-bound challenges.

Who is CustomerGlu for?

CustomerGlu is designed for growth teams, product managers, and marketers at consumer-facing mobile and web applications looking to enhance user engagement and retention without heavy reliance on development resources. It is particularly useful for apps that want to leverage game mechanics to drive key business metrics.

What growth teams have to say about CustomerGlu

  • Neha Malhan, Director of Retention, Purplle: "We saw a 4x uplift in conversions compared to the previous sale, engagement has been pretty fascinating too!"
  • Akul Aggarwal, Chief Technology Officer, Threedots: "Our core in-app retention activities built using CustomerGlu boosted the retention rates by 200% and cut down costs on Ad spends."
  • Manasi Rawalgaonkar, Content & Strategy, BookMyShow: "If you are looking for solutions to increase user retention and engagement, CustomerGlu is everything you need."

How to integrate CustomerGlu?

Integration is designed to be quick and easy, typically taking just a few minutes. CustomerGlu provides SDKs for popular platforms such as React Native, Native iOS and Android, Flutter on mobile, and JavaScript for web. A guided setup and detailed step-by-step guide ensure a smooth integration process.

Pricing

CustomerGlu offers plans based on usage, specifically focusing on Monthly Tracked Users (MTUs). Contact the CustomerGlu team for detailed pricing information and to discuss specific usage needs.

Why Choose CustomerGlu?

CustomerGlu stands out due to its ease of integration, extensive template library, and robust personalization options. By leveraging CustomerGlu, apps can quickly implement gamification strategies that improve engagement, retention, and conversions without the need for extensive developer resources. Its enterprise-level security and focus on data protection make it a reliable choice for businesses of all sizes.

Best way to boost app engagement?

Using CustomerGlu, the best way to boost app engagement involves integrating gamified experiences that reward and motivate users. Employ strategies like streaks, challenges, and quizzes to keep users returning to the app regularly. Personalize these experiences based on user behavior and profile attributes to make them even more effective. Utilize real-time reporting to track the performance of your gamification strategies and make adjustments as needed.

By incorporating these elements, CustomerGlu can help drive significant improvements in user engagement and retention, leading to increased monetization and growth.

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