Eyrene
Overview of Eyrene
What is Eyrene?
Eyrene is an AI-powered digital merchandising platform that uses mobile image recognition technology to improve on-shelf presence in retail environments. It provides tools for shelf audits, price audits, and KPI tracking to help brands and retailers optimize their in-store execution.
How does Eyrene work?
Eyrene uses patented image recognition technology to accurately recognize products, price tags, promotions, and other in-store elements in real-time, without manual intervention or an internet connection. This data is then used to calculate key performance indicators (KPIs) like share of shelf (SOS), on-shelf availability (OSA), and planogram compliance.
Key Features of Eyrene:
- Mobile Image Recognition: Recognizes products, price tags, and promotions accurately and in real-time.
- KPI Engine: Calculates key industry KPIs and allows for limitless customizations.
- Web Portal: Provides data visibility and control over field staff activities.
- BI Dashboards: Offers data aggregation and visualization through Microsoft PowerBI Embedded technology.
- Integrations and API: Provides rich integrations and APIs for seamless data exchange.
- Superviser Mobile App: Allows supervisors to monitor subordinates' visits and results.
- Professional Services: Offers customizable solutions tailored to specific needs.
- Technical Support: Provides friendly and professional technical support.
Why is Eyrene important for Retail?
Eyrene helps retailers and brands:
- Increase sales by improving on-shelf presence.
- Reduce audit time compared to manual shelf audits.
- Lower overall costs compared to other image recognition solutions.
- Reduce costs of shelf restocking and minimize empty spaces (OOS).
Benefits of Using Eyrene:
- Improved In-Store Execution: Ensure products are always available and properly displayed.
- Increased Efficiency: Reduce audit time and improve field staff productivity.
- Data-Driven Decision Making: Use KPIs and data visualizations to optimize merchandising strategies.
- Better ROI: Achieve a 10x return on investment through increased sales and reduced costs.
Customer Success Stories:
- PepsiCo: Experienced rapid transition from testing to large-scale deployment with accurate and fast feedback.
- Nestlé: Rolled out the project to over 29k retail outlets with SKU recognition accuracy exceeding 95%.
- Henkel: Gained accurate location-based insights on SKU representation.
Pricing:
Eyrene offers simple per-visit pricing, starting as low as $0.19 per visit, with no hidden costs.
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