Gupshup

Gupshup: The Conversational Engagement Platform for Business Growth

Gupshup is a conversational engagement platform that empowers businesses to create meaningful connections with customers across commerce, marketing, and support using AI-powered agents on 30+ channels. It enables automation in customer acquisition, marketing, sales, and support, helping to maximize customer lifetime value and reduce service costs.

What is Gupshup?

Gupshup provides a unified platform to build and deploy AI agents across various messaging channels like WhatsApp, SMS, Voice, Instagram Messaging API, and Rich Communication Service (RCS). It allows businesses to orchestrate personalized conversations with autonomous AI Agents that can think, decide, and work alongside humans.

How does Gupshup work?

Gupshup leverages AI agents to automate customer interactions throughout the customer journey, including:

• Pre-purchase: Generating leads, capturing intent, qualifying prospects, and booking appointments through personalized experiences.
• In-purchase: Boosting revenue with assisted selling, timely reminders based on activity and events, digital catalogs, tailored recommendations, and seamless payments.
• Post-purchase: Providing on-demand support, resolving queries, and routing critical issues to human agents, enabling scalability during peak seasons.

Key Features and Capabilities

• AI Agents: Orchestrate personalized conversations with autonomous AI Agents that can think, decide, and work alongside humans.
• Conversational AI: Go beyond LLMs and chatbots and drive business growth by engaging contextually, executing workflows and enabling self-serve.
• Conversation Builder: Allows users to design and build conversation flows.
• Sales Assist: Assist sales teams with AI-driven insights and recommendations.
• Campaign Manager: Manages and optimizes marketing campaigns.
• Integrations: Seamlessly integrates with various business systems.

Use Cases

Gupshup caters to various industries, including:

• BFSI: Automate routine customer interactions with AI and pre-built journeys.
• Retail: Deliver expert guidance and personalized shopping experiences.
• Food & Beverage: Receive orders and payments directly and manage delivery.
• Education: Enhance student experience with AI journeys.
• Healthcare: Transform patient-doctor engagement with automated journeys.
• Travel: Improve booking, travel, and guest satisfaction with tailored experiences.

Why is Gupshup important?

In today's digital landscape, conversational engagement is critical for business success. Gupshup empowers businesses to:

• Enhance Customer Experience: Provide personalized and engaging experiences across multiple channels.
• Increase Efficiency: Automate routine tasks and free up human agents to focus on complex issues.
• Drive Revenue Growth: Boost sales through assisted selling and targeted marketing campaigns.
• Reduce Costs: Lower customer service costs by resolving queries through AI-powered self-service.

Where can I use Gupshup?

Gupshup can be used across various messaging channels, including WhatsApp, SMS, Voice, Instagram Messaging API, and RCS, to engage customers at every touchpoint.

Customer Success Stories

Gupshup has helped numerous companies achieve significant results, including:

• An Austrian retail brand grew its quarterly online sales revenue using Gupshup's Conversational AI.
• A wellness brand automated 70% of its customer queries online through Gupshup's Conversational AI.
• An e-commerce brand achieved a 10x RoI in monthly sales with Gupshup's WhatsApp Business.

Conclusion

Gupshup is a powerful conversational engagement platform that leverages AI to transform customer interactions, drive business growth, and reduce costs. Its ready AI Agents for various industries and robust platform capabilities make it a valuable tool for businesses looking to enhance their customer experience and achieve their business goals. By leveraging the power of AI and conversational messaging, Gupshup enables businesses to create personalized, engaging, and efficient interactions with their customers.