Journey

Journey: The B2B Buyer Microsite Tool

What is Journey? Journey is a B2B microsite tool designed to help sales, marketing, and founder teams package their content into a polished, trackable experience for buyers. It replaces the need for scattered email attachments and multiple links with a single, branded link that showcases all essential information.

How does Journey work?

Journey works by allowing users to:

• Create: Consolidate existing assets (videos, decks, PDFs) into a single, cohesive value story.
• Send: Generate a custom-branded link for easy sharing.
• Analyze: Track engagement metrics like time on page, scroll depth, and click-through rates.

Key Features and Benefits

• Centralized Content: Combines decks, videos, PDFs, and contracts into one scrollable microsite.
• Asynchronous Communication: Facilitates engagement without requiring constant back-and-forth calls.
• Engagement Tracking: Provides insights into buyer behavior and content effectiveness.
• No-Code Design: Simplifies the creation process with drag-and-drop functionality and pre-built templates.
• Cross-Functional Use: Suitable for sales, customer success, and onboarding teams.

Why is Journey important?

In today's complex B2B buying landscape, content is often scattered across multiple platforms and communication channels. Journey solves this problem by:

• Improving Buyer Experience: Providing a seamless, branded experience that feels personalized.
• Increasing Content Engagement: Delivering content in a visually appealing and easily accessible format.
• Streamlining Sales Process: Enabling sales teams to share relevant information quickly and track buyer interest.
• Enhancing Marketing Effectiveness: Giving marketers control over the narrative and insights into content performance.

Use Cases

• Sales Follow-Ups: Create branded sales documents to share after initial meetings.
• Onboarding Flows: Develop structured onboarding experiences for new customers.
• Fundraising: Share company information and investment materials with potential investors.
• Proposals: Present comprehensive proposals in a visually compelling format.

Who is Journey for?

Journey is beneficial for:

• Founders: Create professional sales docs and onboarding experiences with minimal design effort.
• Marketers: Control the narrative and track content performance from lead to close.
• Salespeople: Share branded sales materials and monitor buyer engagement.

Customer Testimonials

• Taylor Nielsen, Partnerships at Builder.io: "Journey has changed how I communicate with my partners. It allows organizations to be onboarded with our platform quickly. I like that I can send a company one link and track the users and what content they are consuming. This gives me 4 hours plus a week back."

How to use Journey?

1. Sign up for a free trial: Visit the Journey website and create an account.
2. Choose a template or start from scratch: Select a pre-designed template or build a microsite from the ground up.
3. Add your content: Drag and drop your existing assets into the microsite builder.
4. Customize the design: Personalize the look and feel to match your brand.
5. Share the link: Distribute the microsite link to your target audience.
6. Track engagement: Monitor key metrics to understand how your content is performing.

Journey FAQ

• What is Journey, exactly? Journey is a lightweight storytelling tool that helps B2B teams deliver follow-ups, onboarding flows, and proposals in a single, branded link.
• How is this different from Notion, Loom, or Google Docs? Those tools are great for creating content—but not for delivering it in a way that feels guided, branded, and trackable. Journey is built to package and present, not just store.
• Do I need to create new content to use Journey? No. Journey is designed to work with what you already have—PDFs, videos, decks, case studies—and make it easier to deliver them together.
• Does my buyer or client need to log in to see it? Nope. They just click the link and view. No login, no friction.
• Can I see how buyers interact with my content? Yes. Journey tracks time on page, scroll activity, clicks, and more—so you know what’s resonating and when to follow up.

Journey helps B2B teams package scattered content into polished, trackable microsites. Replace clunky emails with a single branded link that drives deals, boosts investor engagement, and empowers your go-to-market team with data-driven insights.