Lately

Lately: The AI-Powered Content Creation Assistant

What is Lately? Lately is an AI-driven content creation assistant designed to help marketers and businesses repurpose existing content into high-performing social media posts. It uses artificial intelligence and neuroscience to understand your brand's unique voice and tailor messaging for different platforms and audiences, driving engagement and ROI.

How does Lately work? Lately works by analyzing your existing long-form content, such as blog posts, newsletters, press releases, and videos. It identifies patterns of words, ideas, and grammar that resonate with your target audience. Using this information, Lately automatically generates dozens of text, audio, or video highlights, customized for individual social media platforms and scheduled for optimal posting times.

Key Features of Lately:

• AI-Powered Content Repurposing: Transforms existing long-form content into engaging social media posts.
• Personalized Messaging: Tailors messaging for different platforms and audiences, ensuring relevance and impact.
• Employee Advocacy: Unites employee advocates under a single platform, creating individualized content for each one, amplifying your brand message.
• Automated Scheduling: Schedules posts at the optimal cadence, day, and time for maximum reach.
• Analytics and Insights: Provides rich insights into what performs well and why, allowing you to continuously optimize your content strategy.
• Kately™: AI Social Media Agent: Lately features the world’s first chat-based, customizable AI agent that can take over your entire organic social media planning, creation, execution, and management process.

How to Use Lately:

1. Input Existing Content: Upload or import your long-form content into Lately.
2. AI Analysis: Lately's AI analyzes your content to identify key themes and patterns.
3. Content Generation: Lately automatically generates dozens of social media posts based on your content.
4. Customization: Customize the generated posts to align with your brand's voice and tone.
5. Scheduling: Schedule your posts for optimal posting times.
6. Employee Advocacy (Optional): Invite employees to share content through the platform.
7. Analyze and Optimize: Track the performance of your posts and adjust your strategy accordingly.

Why is Lately Important?

• Saves Time: Automates the time-consuming process of creating social media content.
• Increases Engagement: Delivers personalized messaging that resonates with your target audience.
• Drives ROI: Helps you reach a wider audience and generate more leads and sales.
• Improves Brand Consistency: Ensures that your messaging is consistent across all platforms.
• Empowers Employee Advocacy: Leverages the reach of your employees' social media networks.

Who is Lately for?

Lately is ideal for:

• Marketers: Streamline social media content creation and management.
• Businesses of All Sizes: Reach a wider audience and drive ROI.
• Agencies: Manage social media for multiple clients efficiently.
• Employees: Easily share company messaging on social media.

User Reviews:

Emily Stewart, Sales, Platform & Technology at SAP, says, "Lately’s AI assistant continues to change the way I communicate to my network, helping me reach new customers and create new opportunities that have grown TENFOLD. My social media usage just got a whole lot SMARTER!"

Where can I use Lately?

Lately is a website application, accessible through any web browser. It also integrates with platforms like HubSpot, Hootsuite, Sprinklr, and Salesforce.

Conclusion:

Lately is a powerful AI-driven tool that simplifies social media content creation and management. By automating the process of repurposing long-form content into engaging social media posts, Lately helps businesses save time, increase engagement, and drive ROI. With features like personalized messaging, employee advocacy, and automated scheduling, Lately is a comprehensive solution for social media success. Kately, the AI social media agent, further enhances Lately's capabilities, offering a chat-based, customizable solution for managing your entire organic social media presence. What is Lately? It's your key to social media mastery.