PERQ

PERQ: AI-Powered Multifamily Marketing Platform

What is PERQ?

PERQ is the only multifamily platform that combines data-driven PPC management, cross-channel conversational AI, follow-up and nurture automation, lead reactivation programs, and powerful website and search tools to capture and convert more low- and no-cost leads. It aims to help properties achieve occupancy goals with less work and lower costs. PERQ transforms the marketing funnel into an automated lead-qualifying machine, eliminating the reliance on high-cost lead sources.

How does PERQ work?

PERQ works by:

• Capturing: Automating early engagement with prospects through personalized website experiences and 24/7 conversational AI across various channels (website, SMS, Google, email, phone calls converted to text). The 24/7 chatbot ensures no lead goes unanswered, answering over 1,000 questions and engaging with 541 prospects outside of business hours in Q1 alone. This interactive tool has increased website visit duration by 161%, leading to higher conversion rates.
• Building: Leveraging a database of captured leads for automated marketing campaigns that re-engage lost leads in the next leasing cycle.
• Nurturing: Providing personalized SMS and email nurture touches based on PERQ-collected insights to boost conversion to tour. Personalize the content, timing and channel automatically for each prospect.
• Passing: Handing off only agent-ready prospects to the onsite team, ensuring the CRM remains clean. View all PERQ engagement directly via your CRM to keep your CRM clean. Track lead source and understand highest-converting lead sources with PERQ’s insightful reporting and analytics.
• Analytics: Full-funnel attribution tracking and renter’s journey insights provide multifamily marketers important information to make better business decisions.

Why is PERQ important?

PERQ is important because it helps multifamily properties:

• Reduce Advertising Spend: By engaging and converting more website visitors to leads and securing more leads from unpaid sources, PERQ minimizes the need for expensive paid leads.
• Ease Staffing Challenges: Automation of early nurture marketing allows onsite teams to focus on closing leases and providing excellent customer service.
• Save Time: Automating the leasing journey saves hundreds of hours, freeing up staff for other critical tasks.
• Get Clarity into Source Attribution: Full-funnel attribution tracking and renter’s journey insights provide multifamily marketers important information to make better business decisions.
• Double Your Lead-to-Tour Conversion: PERQ converts lead sources, paid & unpaid, to tour and lease at a higher rate with industry-leading automation.
• Create a Brand Experience: Provides personalized experiences tailored to each prospect.

Where can I use PERQ?

PERQ can be used across various channels, including:

• Integrated Website
• Google
• Phone (converts calls to text exchanges)
• Virtual Tours
• Self-Guided Tours

Key Features of PERQ

• Cross-Channel Conversational AI: Provides 24/7 support and lead qualification.
• PPC Management: Data-driven management to optimize advertising spend.
• Lead Nurturing: Automated email and SMS campaigns to re-engage lost leads.
• Website Lead Capture: Tools to capture more leads directly from the property's website.
• Lead Reactivation: Programs to re-engage lost leads in subsequent leasing cycles.
• Full Leasing Journey Automation
• Clean Source Attribution

Testimonials

Here are what customers are saying about PERQ:

• Kelly Martelli, Multifamily Director of Marketing, Harbor Group: Noted a 20%+ increase in prospect-to-visit conversion compared to properties without PERQ.
• Meagan Struve, Marketing Analyst, Mission Rock Residential: Reduced the workload for the onsite team due to PERQ's early nurture marketing.
• Vanessa Rodriguez, Director of Marketing, PEG: Highlighted PERQ's ability to deliver more qualified traffic that converts at higher rates.
• Erica Sanchez, Regional Manager, Avenue5: With personalized experiences tailored to each prospect, our engagement and conversion rates have soared. The platform saves our associates time, allowing them to focus on providing exceptional service to our current residents. The 24/7 chatbot ensures no lead goes unanswered, answering over 1,000 questions and engaging with 541 prospects outside of business hours in Q1 alone. This interactive tool has increased website visit duration by 161%, leading to higher conversion rates. We wholeheartedly recommend PERQ to any property looking to elevate their lead generation and conversion strategies.

Benefits of Using PERQ

• Increased lead-to-lease conversion rates
• Reduced cost per lead and lease
• Improved lead quality
• Time savings for marketing and onsite teams
• Enhanced brand experience for prospective renters

PERQ helps PMCs become a powerful lease magnet to generate more high-quality leads from free sources. PMCs that use PERQ capture more qualified leads, achieve higher conversions, reduce their costs per lead and lease, and save time for their overburdened marketers and onsite teams. Today, over 150 PMCs use PERQ to attract, engage, and sign more lease prospects.