Profound

Profound: Optimizing Brand Visibility in the Age of AI Search

In an era where AI is increasingly shaping how consumers discover products and brands, Profound emerges as a vital platform for businesses seeking to enhance their visibility in AI-driven search results. Profound offers a suite of tools and insights designed to help brands understand, optimize, and leverage their presence in AI answer engines like Microsoft Copilot and ChatGPT.

What is Profound?

Profound is a platform designed to give brands a competitive edge in the evolving landscape of AI search. It provides tools to analyze AI visibility, create AI-optimized content, and understand how AI is talking about your brand.

How does Profound work?

Profound works by offering a variety of features, including:

• Answer Engine Insights: Track AI visibility and understand how AI mentions your brand.
• Prompt Volumes: Discover what millions of people ask AI to target relevant conversations.
• Agent Analytics: Gain visibility into how AI sees your website to optimize for AI-driven search.
• Shopping: Boost product visibility in ChatGPT Shopping.

Key Features and Benefits

• AI-Optimized Content Creation: Create and publish content at scale that is designed to be highly visible in AI-powered search results. Profound offers dozens of templates and formats tailored to drive citations, including listicles, how-to guides, and comparisons.
• AI Visibility Tracking: Monitor how often your brand appears in AI answers and analyze AI responses to understand what AI is saying about your brand. Discover which websites are driving AI's answers about you, enabling you to take action and improve your ranking.
• Prompt Volume Analysis: Understand how AI conversations differ from traditional search and measure what your audience really asks AI about. Track your brand’s performance by monitoring visibility and rank.
• AI Crawler Visibility: Track when, how often, and which AI bots access your content. Ensure your site is fully optimized for AI-based indexing and retrieval. Measure how many human visitors originate from AI-driven search and see which pages are frequently referenced in AI-generated responses.
• ChatGPT Shopping Optimization: Increase reach by optimizing how your products appear in ChatGPT Shopping. Target the keywords that prompt ChatGPT to show shopping tiles in your category. Refine how your product is positioned by analyzing the outputs where it's featured and uncover what's driving performance by tracking visibility, retailers, and reviews.

Who is Profound for?

Profound is tailored for:

• Enterprise Brands: Seeking to maintain and grow their market presence in the face of rapidly evolving AI search technologies.
• Marketing and PR Agencies: Aiming to offer their clients real-time analytics and insights into their AI visibility.

Why Choose Profound?

• Data-Driven Insights: Profound provides actionable data on how AI engines perceive and present your brand, enabling you to make informed decisions about your content and SEO strategies.
• Content Optimization: Profound helps you create content that is not only engaging for humans but also optimized for AI algorithms, ensuring maximum visibility.
• Competitive Advantage: By understanding and leveraging AI search, Profound helps you stay ahead of the competition and capture a larger share of voice in your industry.

How to use Profound?

1. Get a Demo: Apply for access through the Profound website to start optimizing your brand's AI visibility.
2. Analyze Your AI Visibility: Use Profound's tools to track your brand's presence in AI-generated answers and identify areas for improvement.
3. Create AI-Optimized Content: Utilize Profound's templates and workflows to develop content that resonates with AI search engines.
4. Monitor Performance: Continuously track your brand's visibility and adapt your strategies based on Profound's insights.

Customer Success

Ramp, a fintech brand, boosted its AI visibility 7x using Profound's Answer Engine Insights. By creating content specifically tailored for AI search engines, Ramp became the 5th most visible fintech brand in the world in just a few weeks.

Pricing and Availability

Profound is available through customized enterprise pricing. Contact their sales team to learn more about how Profound can help your brand thrive in the age of AI search.