Stellar

What is Stellar?

Stellar is an A/B testing tool designed for website optimization and conversion rate improvement. It emphasizes speed and ease of use, providing a streamlined alternative to more complex testing platforms. Aimed at CRO (Conversion Rate Optimization) marketers, Stellar offers a suite of features to help users create and analyze experiments without extensive technical knowledge.

How Does Stellar Work?

Stellar works by allowing users to create variations of their web pages and track how visitors interact with each version. It uses a visual editor to enable no-code changes, making it accessible for users without programming skills. Key features include:

• Visual Editor: A WYSIWYG editor allows users to make changes directly on their site without coding.
• Dynamic Keyword Insertion: Personalize landing pages by dynamically inserting keywords, matching ad messaging with page content.
• Custom JS and CSS: Advanced users can add custom JavaScript and CSS for granular control over page elements.
• Real-time Performance Analysis: Detailed breakdowns by device type, UTM parameters, weekday, and hour of day help identify conversion patterns.
• AI Conversion Insights: AI-powered recommendations provide actionable insights to optimize experiments.

The tool integrates with Google Analytics 4 (GA4) and other platforms like Segment and Mixpanel, providing real-time data and easy goal setup. Stellar's script is designed to be lightweight (5.4KB) and served on a CDN, minimizing impact on website speed and SEO performance.

Why Choose Stellar?

• Speed and Performance: Stellar’s lightweight script ensures minimal impact on website loading times and Core Web Vitals.
• Ease of Use: The visual editor and straightforward interface make it easy for users of all skill levels to set up and run A/B tests.
• AI-Powered Insights: Get AI-driven recommendations to optimize experiments and improve conversion rates.
• Cost-Effective Pricing: Pay-as-you-go billing ensures you only pay for the MTU (Monthly Tracked Users) you use, potentially saving up to 4x compared to competitors.
• Integration with GA4: Seamlessly integrate your Stellar data with Google Analytics 4 and other analytics tools.

Who is Stellar for?

Stellar is ideal for:

• CRO Marketers: Optimize website performance and increase conversion rates through A/B testing.
• E-commerce Owners: Improve store performance with quick and effective A/B tests.
• Growth Hackers: Test and implement changes without slowing down page load times.
• Marketing Teams: Run experiments without needing developer input.
• SaaS Product Managers: Optimize website performance and user experience.

How to Use Stellar?

1. Install the Stellar Snippet: Add the provided JavaScript snippet to your website to enable the visual editor.
2. Create Variants: Use the visual editor to create different versions of your web pages.
3. Set Goals: Define conversion goals based on page visits or user actions.
4. Analyze Performance: Track real-time data and get AI-powered insights to understand which variants perform best.
5. Integrate with GA4: Connect Stellar with Google Analytics 4 to get a comprehensive view of your results.

Stellar Pricing

Stellar offers three pricing tiers:

• Free: Up to 25k MTU, built-in analytics, visual web editor, custom CSS & JS editor, AI editor assistant, basic A/B testing, up to 3 variants per experiment, up to 2 experiments running simultaneously.
• Pro: $99 USD/month (billed annually), including everything in Free, plus 50k MTU, unlimited variants, unlimited concurrent experiments, advanced targeting rules, dynamic keyword insertion, AI insights & recommendations, priority support.
• Enterprise: Custom pricing for high-volume needs, custom solutions, and integration support.

Stellar's pricing is designed to be fair and cost-effective, with pay-as-you-go billing that ensures you only pay for the MTU you use.

User Feedback

Users have praised Stellar for its ease of use, speed, and the quality of its customer support. Here are some comments from early beta users:

• Jake M. (Performance Marketer): "Other testing tools have a million features I don't need. Stellar focuses on what actually matters: speed, ease of use, and great analytics."
• Richard R. (E-commerce Owner): "Stellar is the real deal. No unnecessary features, no steep learning curve. Just quick tests that actually improve our store."
• Ben C. (Growth Hacker): "It does the job without slowing down our pages. If you're running tests and care about performance, this is the tool to use."

Conclusion

Stellar provides a fast, simple, and cost-effective solution for A/B testing and website optimization. With its visual editor, AI-powered insights, and seamless integration with Google Analytics 4, Stellar is an excellent choice for CRO marketers and anyone looking to improve their website's performance and conversion rates. The focus on speed and ease of use makes it accessible to users of all skill levels, while the flexible pricing ensures you only pay for what you need. By choosing Stellar, businesses can optimize their websites for better user experiences and increased conversions.