Blings

What is Blings?

Blings is a platform leveraging patented MP5 video technology to transform mass marketing efforts into personalized, one-on-one customer interactions. By enriching every touchpoint along the customer journey, Blings helps businesses drive higher conversion rates and deeper engagement.

How does Blings work?

Blings operates by creating interactive, dynamic, and personalized video experiences. Here's a breakdown of how it works:

1. Identify Touchpoints: Select key moments in the customer lifecycle where personalized video can have the most impact.
2. MP5 It: Utilize Blings' patented MP5 technology to create videos that are interactive, dynamic, and personalized.
3. Distribute It: Seamlessly integrate the videos into your CRM and distribute them to your audience.

The MP5 technology combines video with code, making the videos interactive and dynamic. Here's how it works under the hood:

• Real-Time Data: The video pulls user data in real-time, reflecting any CRM changes instantly.
• Edge Computing: The MP5 creates the video on the user's device in real-time, making it serverless.
• HTML Capabilities: The video is fully coded in HTML, making it interactive and allowing for unique variations and sequences.
• Lightweight HD Video: The MP5 is about 60kb, ensuring quick loading times and maximum page performance.

Key Features of Blings

• Personalization: Deliver personalized video experiences for every user.
• Interactive Storytelling: Engage viewers through interactive video storytelling.
• Dynamic Greetings: Automatically personalize greetings based on the viewer's time.
• Countdown Timers: Drive urgency and engagement with in-video countdowns.
• AI Optimization: Deliver the best performing video from multiple variations.
• Generative AI Creation: Enhance videos with AI-generated avatars & audio.
• Forms for 2-Way Communications: Complete processes and purchases within the video.
• Dynamic Pricing: Offer real-time dynamic pricing tailored to each viewer.

Use Cases and Applications

Blings can be applied across various stages of the customer lifecycle:

• Acquisition: Guide new users through their first steps with dynamic MP5 videos tailored to their journey.
• Onboarding: Engage new customers with personalized MP5 videos designed to drive activation and registration.
• Retention: Keep customers engaged with dynamic, personalized MP5 video updates.
• Upsell: Drive sales and engagement with tailored upsell offers via MP5 videos.
• Loyalty: Foster loyalty with personalized MP5 videos featuring gamification elements.

Customer Success Stories

Several companies have seen significant results using Blings:

• McDonald's IL: Saw a 4.2x increase in sales, 8.6x increase in Instagram followers, and an 83% increase in engagement.
• BAV: Drove engagement to new heights with a 76% video completion rate and a 97.6% engagement rate.
• Cleveland Cavaliers: Achieved a 53% share rate, 84% video completion rate, and 22% email CTR by creating personalized videos for fans.
• Live Nation VIP: Experienced an 83% engagement rate, 17% share rate, and 18% open rate increase.
• Full Path: Saw a 3.5x increase in lead generation and a 2.4x increase in CTR.
• Mr Sloty: Boosted first-time deposits by 5x.
• University of the People: Increased registration rates by 52%.

Why Choose Blings?

• Seamless Integration: Integrates into any CRM within 5 minutes.
• Private and Secure: Ensures data privacy by not exposing PII to third parties.
• Unlimited Scale: Delivers a personalized experience to every user.

Blings empowers marketers to create meaningful connections with their audience, driving better results and fostering customer loyalty through personalized video experiences.

Who is Blings for?

Blings is ideal for:

• Marketing teams looking to enhance customer engagement.
• Sales teams aiming to drive higher conversion rates.
• Customer success teams focused on improving customer retention.
• Businesses of all sizes seeking to personalize their marketing efforts and create deeper connections with their audience.