Boba

What is Boba?

Boba is an AI-powered co-pilot designed to assist professionals in generative ideation and strategic research. It leverages advanced artificial intelligence to help users explore trends, brainstorm future scenarios, develop strategic frameworks, and create detailed storyboards. By combining web research capabilities with creative and analytical tools, Boba serves as a comprehensive assistant for innovation and planning.

How Does Boba Work?

Boba operates through a multi-step process that integrates web research, scenario building, strategy brainstorming, and storyboarding. Here’s a breakdown of its core functionalities:

1. Research Signals and Trends

Boba can search the web for articles, news, and discussions to answer qualitative research questions. For example, it helps users understand:

• How specific industries (e.g., hospitality, retail, pharmaceuticals) are adopting generative AI.
• Key challenges and trends impacting businesses in 2023 and beyond.
• Public sentiment on platforms like Reddit regarding products or brands.
• Summaries and insights from earnings calls or industry reports.

2. Ideate: Envision Future Scenarios

Using scenario building, Boba generates future-oriented stories by analyzing signals of change in business, culture, and technology. This process helps users:

• Socialize learnings through contextualized narratives.
• Inspire divergent product thinking.
• Conduct resilience and desirability testing.
• Inform strategic planning.

Examples of prompts include:

• "Hotel industry uses generative AI to transform the guest experience"
• "Pfizer accelerates drug discovery with generative AI"
• "Show me the future of payments 10 years from now"

3. Ideate: Brainstorm Strategies

Boba employs the Playing to Win strategy framework to help users brainstorm "where to play" and "how to win" choices. It generates potential strategies and key questions based on strategic prompts and future scenarios. For instance:

• How Nike might use generative AI to transform its business model.
• Ideas like "SmartSneakers" for customized footwear or AI-driven supply chain optimization.

4. Storyboarding

Boba assists in creating visual storyboards for current or future state scenarios. Users can:

• Brainstorm story-driven points of view (POVs) and pitches.
• Generate illustrated scenes to describe customer journeys.
• Customize scripts, styles, and illustrations.
• Directly generate storyboards from previously created scenarios.

Who is Boba For?

Boba is ideal for:

• Researchers seeking to analyze trends and gather qualitative insights.
• Strategists developing business strategies and exploring future scenarios.
• Product Managers brainstorming innovative ideas and customer journeys.
• Marketers creating compelling narratives and storyboards for campaigns.
• Innovation Teams conducting resilience testing and strategic planning.

Why Choose Boba?

• Efficiency: Automates time-consuming research and ideation processes.
• Depth: Provides detailed analyses, summaries, and creative outputs.
• Flexibility: Supports various industries and use cases, from healthcare to retail.
• User-Friendly: Offers an intuitive interface for generating and refining ideas.

Boba is currently available through a waitlist, emphasizing its experimental and cutting-edge nature. It stands out as a tool for those looking to leverage AI for strategic innovation and creative storytelling.