Clay

Clay: Powering Go-to-Market with Unique Data and AI

What is Clay? Clay is a go-to-market (GTM) intelligence platform that provides access to 130+ premium data sources and AI research agents, enabling teams to automate growth workflows and turn insights into revenue. Trusted by over 300,000 leading GTM teams, Clay helps businesses of all sizes boost enrichment coverage, time their outreach perfectly, and consolidate their GTM stack.

How does Clay work? Clay works by aggregating data from multiple premium sources, using AI agents to uncover unique data points, and providing flexible workflows to put that data into action. Here's a breakdown:

• Data Enrichment: Access 100+ providers for contact information, firmographics, technographics, funding information, and more. Clay connects with vetted data providers for any GTM category, and users can integrate their existing API keys.
• AI Research Agents: Automate manual research at scale to uncover data that traditional providers miss. These agents can flag fraudulent domains, summarize job posts or financial documents, create lead scoring models, clean and format data, and enrich SMBs.
• Real-Time Intent Signals: Track and act on key customer events to time outreach perfectly. This includes reaching out to customers who've changed jobs, congratulating customers on promotions, building lists of companies that just raised funding, and emailing prospects based on new product news.
• Flexible Workflows: Connect data to any tool in your tech stack to launch any GTM use case. Iterate and improve quickly using AI for formatting and conditional logic.

Key Features and Benefits:

• Boost Enrichment Coverage: Access unique data your competitors miss, increasing enrichment coverage from low 40% to over 80%.
• Automate Manual Research: Use AI research agents to automate tasks that previously required manual work from external contractors.
• Time Outreach Perfectly: Leverage real-time intent signals to never miss a buying signal.
• Turn Data into Action: Connect data to any tool in your tech stack and iterate quickly.
• Consolidate Your GTM Stack: Access 100+ premium data sources in one subscription, eliminating the need for multiple contracts and implementations.
• AI Formatting: Clean and format data with AI in seconds. Ensure consistent formatting and remove unnecessary information.
• AI Conditional Logic: Run action steps conditionally, using different providers for different companies, enriching only best-fit leads, or building in fallbacks.

Use Cases:

Clay's data and workflows can be applied to a wide range of growth use cases, including:

• CRM enrichment and maintenance
• TAM sourcing & territory planning
• Inbound lead enrichment & routing
• Intent-based outreach flows
• AI-powered outbound campaigns
• Account-based marketing

Why is Clay important?

Clay is important because it helps GTM teams overcome common challenges such as:

• Incomplete data: By providing access to a wide range of premium data sources, Clay ensures that teams have the information they need to make informed decisions.
• Manual research: Clay's AI research agents automate manual tasks, freeing up teams to focus on more strategic initiatives.
• Lack of agility: Clay's flexible workflows allow teams to quickly iterate and improve their GTM strategies.
• Data silos: Clay connects data to any tool in your tech stack, eliminating data silos and ensuring that everyone has access to the same information.

Who is Clay for?

Clay is for any GTM team that wants to improve its data quality, automate manual tasks, and accelerate growth. This includes:

• Sales teams
• Marketing teams
• Revenue operations teams
• Data teams

Customer Testimonials:

• Stevie Case, CRO, OpenAI: "Clay should be an essential pillar of every company's GTM stack, enabling outbound built on the highest quality data foundation possible."
• Scotty Huhn, Revenue Strategy & Data, OpenAI: "Clay enables our team to rapidly experiment with trigger driven workflows, and 3rd party enrichment data. We’re able to move fast and drive outsized impact on GTM execution – all while using a tool that’s fun, creative, and cutting edge."
• Adam Wall, Head of Sales Operations, Anthropic: "Clay is a game changer for marketing, data, and operations. We have tripled our enrichment rate with Clay’s combination of data providers vs. our previous solution."
• Ryan Narod, VP, Corporate and Integrated Marketing, Rippling: "Clay is the Rippling marketing team's secret weapon. It has helped us build an experimentation-driven GTM motion that iterates on ideas and scales what works. We've achieved breakthrough outbound email performance, deeply enriched our customer base with AI, and more."

Pricing:

Clay offers various pricing plans to fit different needs. Contact Clay for a demo and to learn more about pricing options.

Conclusion:

Clay is a powerful GTM intelligence platform that helps teams unlock growth by providing access to unique data, automating manual tasks, and enabling flexible workflows. With Clay, businesses can improve data quality, accelerate growth, and consolidate their GTM stack. Consider Clay for your data enrichment, AI-powered outbound, and GTM stack consolidation needs.