Contrast

Contrast: The AI-Powered Webinar Platform for Modern Software Companies

What is Contrast? Contrast is a webinar platform specifically designed for modern software companies looking to scale their webinar strategy. Rated #1 on HubSpot, Contrast offers a branded and engaging webinar experience, enhanced by AI-driven content repurposing capabilities. It helps users turn webinars into a content goldmine, generating leads and driving revenue.

How does Contrast work? Contrast is designed for ease of use, ensuring a modern and fun experience for both speakers and attendees. The platform is seamlessly integrated with HubSpot, providing one-click setup and more data. Key features include:

• Local Recording in FullHD: Contrast records audio and video locally on each speaker's device in FullHD, ensuring high-quality recordings.
• Engagement Metrics: Gain access to over 20 engagement metrics in your CRM to measure audience participation and personalize follow-ups.
• AI-Powered Content Repurposing: With Clip Ai and Repurpose Ai, convert webinars into blog posts, short clips, and more in minutes, without needing ChatGPT.
• Branding: Customize the entire webinar experience with your brand's color, logo, and font.
• Interactive Features: Q&A sessions, polls, and widgets keep the audience engaged.
• HubSpot Integration: Native integration with HubSpot allows for seamless data transfer and workflow automation.

Key Features & Benefits

• Engaging Webinar Experience: Contrast ensures a modern and fun way for speakers and the audience to engage, without complex menus or a steep learning curve.
• Content Goldmine: Turn webinars into various content formats, such as blog posts and short clips, using AI to repurpose content quickly.
• Branding Control: Maintain brand consistency throughout the webinar experience, from registration pages to channel pages.
• Seamless Integration: Native integration with HubSpot simplifies workflows and provides more data.
• Actionable Insights: Gain access to 20+ engagement metrics to measure who's engaged and who isn't, enabling personalized follow-ups.

How to Use Contrast

1. Set Up a Webinar: Create a webinar in just 2 minutes.
2. Engage Your Audience: Utilize interactive features like Q&A, polls, and widgets.
3. Repurpose Content: Use Clip Ai and Repurpose Ai to convert webinars into various content formats.
4. Analyze Results: Monitor engagement metrics to personalize follow-ups.
5. Integrate with HubSpot: Seamlessly integrate with HubSpot to automate workflows and track data.

Why is Contrast Important?

Contrast addresses the challenges of creating engaging webinars and repurposing content efficiently. It simplifies the process, saves time, and provides actionable insights to maximize the impact of your webinars. The AI-driven content repurposing feature turns webinars into a long-term content machine, feeding your content calendar for weeks.

User Testimonials

• Lauren G. (Rally UXR): "Contrast is clean, simple, and easy to use... It's provided an excellent, branded experience for our webinar guests and attendees and has reduced a lot of stress and effort on my end managing the entire event marketing & hosting process."
• Nouran E. (airfocus): "Contrast is not just a fun and intuitive tool for webinars; it simplifies my work as a content manager by allowing me to repurpose webinar content effectively. The AI features can generate highlights in seconds, draft blog posts, and create video snippets that enrich our content and stand out on social media."
• Aucher T. (Modjo): "Contrast offers an intuitive and user-friendly interface that makes it easy to get started. In addition, the webinar room is highly customizable, allowing users to brand their events and create a unique experience for participants."

Contrast vs. Competitors

Contrast stands out from competitors like Livestorm and Zoom due to its AI-powered content repurposing, seamless HubSpot integration, and focus on creating engaging experiences. Several case studies demonstrate Contrast's effectiveness in increasing attendance rates and improving overall webinar ROI. For example, Zefort experienced 79% higher attendance rates with Contrast, while Alleo doubled registrations and increased attendance by 42%.

Pricing

• The website does not list a specific price, but offers a free trial and demo. Start for free

Conclusion

Contrast is a modern, AI-enhanced webinar platform for software companies needing engaging and easy-to-manage online events. Its seamless integration with HubSpot and AI-driven content repurposing make it a valuable tool for generating leads, maximizing engagement, and streamlining content creation. Its user-friendly interface and focus on branding ensure a professional and impactful experience for both organizers and attendees, making it a top choice for modern webinar strategies.