Goldcast
Overview of Goldcast
What is Goldcast?
Goldcast is an AI-first video content platform tailored for B2B marketing teams. It empowers marketers to efficiently produce, repurpose, and distribute video content, boosting audience engagement, brand recognition, and ultimately, revenue generation. Goldcast offers a suite of tools and features, including digital event hosting, recording studio capabilities, AI-powered content repurposing, and on-demand video hubs.
How does Goldcast work?
Goldcast operates through a combination of several key features:
- Digital Events: Host engaging digital events and webinars that captivate audiences with a Netflix-like experience.
- Recording Studio: Create high-quality, local video content for various purposes, such as podcasts, customer testimonials, or events.
- Content Lab: Utilize AI agents to automatically transform long-form video into branded clips and posts, saving time and resources.
- Video Hubs: Host on-demand video hubs to track audience engagement and provide a centralized location for video content.
At the heart of Goldcast are agentic workflows, which curate relevant clips, prepare them for production, and keep your brand visible. This process is key to any GTM strategy.
Key Features and Benefits
- AI-Powered Content Repurposing: Goldcast agents transform long-form video into ready-to-publish assets, surfacing and editing clips, polishing them with your brand, and generating blogs, emails, and social posts.
- Branded Video Experiences: Increase audience engagement on your site while boosting SEO with branded video experiences.
- Actionable Engagement Data: The AI analyst provides insights into who engages, why it matters, and how to act, while native integrations deliver account-level signals that fuel ABM plays.
How to use Goldcast?
- Create Authentic Video Content: Use Goldcast to create webinars, field events, video podcasts, thought leadership pieces, and customer testimonials.
- Repurpose Content with AI: Transform long-form video into multi-channel assets using AI-driven agents.
- Engage and Nurture: Keep your audience coming back for more with branded video experiences.
- Measure and Convert: Take action on engagement data to drive conversions.
Why choose Goldcast?
Several B2B brands have found success using Goldcast:
- SnapLogic: Scaled webinars 8x and boosted attendance by 25% after switching to Goldcast.
- Birdeye: Turns webinars into a full content strategy, achieving 10x growth in audience engagement and a 50% attendance rate.
- Intercom: Scales to 50+ webinars per quarter and repurposes content with AI.
- FullStory: Achieves 8x ROI and 480% registration growth using Goldcast.
- Brandwatch: Boosts engagement and saves time with 92% faster content creation.
- Hootsuite: Grows webinar traffic by 150% and turns events into always-on content.
Who is Goldcast for?
Goldcast is best suited for B2B marketing teams looking to:
- Enhance audience engagement through video content.
- Streamline video content creation and repurposing.
- Maximize ROI on video marketing efforts.
- Improve lead generation and conversion rates.
Practical Value and Suitable Audience
Goldcast provides significant value to B2B marketers by:
- Saving Time: Automating content repurposing with AI agents.
- Increasing Engagement: Creating branded video experiences that keep audiences engaged.
- Driving Revenue: Providing actionable engagement data to fuel ABM plays.
This platform is particularly useful for webinar marketing, event management, and content marketing strategies, offering a comprehensive solution to scale video efforts and improve overall marketing performance.
FAQ
- What types of video content can I create with Goldcast? Goldcast allows you to create a wide variety of content including webinars, virtual events, podcasts, customer testimonials, and more.
- How does Goldcast integrate with my existing CRM or marketing tools? Goldcast offers native integrations with popular platforms like Marketo, Hubspot, Eloqua, and Salesforce.
- How can I measure the ROI of my video content with Goldcast? Goldcast provides an AI analyst to help you see who engages, why it matters, and how to act. These insights can be directly tied to revenue and pipeline.
- How does Goldcast use AI to power video content? AI is used within Goldcast to surface and edit clips, generate blogs, emails, and social posts, and provide actionable engagement data.
- How does Goldcast help with audience engagement and retention? By creating branded video experiences and utilizing AI to personalize content, Goldcast helps keep audiences engaged and coming back for more.
- What kind of support and training does Goldcast offer for new users? Goldcast offers support and training to help new users get started and make the most of the platform.
- Is my data secure with Goldcast? Yes, Goldcast is committed to data security and provides information on their security measures, including SOC2 compliance.
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