Evolv AI

Evolv AI: AI-Powered UX Optimization for Business Growth

What is Evolv AI?

Evolv AI is an AI-driven platform designed to optimize user experiences (UX) and drive measurable business growth through continuous learning, optimization, and acceleration of UX experimentation. It focuses on identifying what's blocking conversions and surfacing the most impactful improvements, enabling businesses to take action with confidence.

How does Evolv AI work?

Evolv AI leverages several key components to deliver its optimization capabilities:

• Ideate with AI: Evolv AI integrates Knowledge Management, which allows businesses to contextualize AI-generated recommendations by incorporating brand guidelines, marketing documents, product insights, and other business intelligence. This enables Evolv AI to evaluate digital experiences in real-time, identify high-impact experiments, and generate precise UX recommendations aligned with strategic goals.
• Advance with Analytics: The platform enhances decision-making by integrating richer behavioral insights from external data sources. Businesses can connect analytics platforms, customer data tools, and other integrations to synthesize deeper insights and collaborate on strategy refinement, continuously evolving AI-powered ideation and making UX recommendations more precise and impactful.
• Activate Optimization: Evolv AI facilitates real-time testing, personalization, and continuous refinement. Continuous Optimization optimizes variations instantly, ensuring top-performing experiences reach users faster. AI-Powered Personalization tailors messaging and layouts based on behavior. Active Learning improves each iteration, continuously refining optimizations for better results and sustained growth.

Why is Evolv AI important?

In today's competitive digital landscape, providing a great user experience is critical for business success. Evolv AI helps businesses:

• Scale continuous optimization: Enabling optimization across multiple customer journeys.
• Drive impactful business growth: By conducting sophisticated experiments at an unprecedented scale and capitalizing on changing trends and customer preferences.
• Improve decision-making: By integrating richer behavioral insights from external data sources.
• Increase conversions: Demonstrated by case studies, including increased booking page conversions, product detail page conversions, and add-to-cart conversions.

How to use Evolv AI?

Evolv AI is designed to seamlessly integrate with your existing tech stack, allowing you to sync insights across platforms. Here’s a general outline of how to use it:

1. Integrate your data sources: Connect your analytics platforms, customer data tools, and other relevant integrations to Evolv AI.
2. Define your business goals: Align your UX experiments with your strategic goals.
3. Utilize AI-powered ideation: Leverage Evolv AI’s Knowledge Management to generate precise UX recommendations.
4. Run real-time tests: Use Evolv AI to test variations and personalize messaging and layouts based on user behavior.
5. Continuously refine optimizations: Utilize Active Learning to improve each iteration and achieve better results.

Who is Evolv AI for?

Evolv AI is suitable for a wide range of businesses and industries, including:

• E-commerce and Retail
• Media and Communications
• Enterprise

It is particularly beneficial for businesses looking to:

• Improve their digital experience
• Increase conversions
• Drive business growth through UX optimization

Customer Testimonials and Case Studies

• Nigel Kelly, Senior Digital Operations and R&D Manager at Three Ireland: "Providing a great digital experience is critical for our business. In the past we have run several smaller A/B tests, but with Evolv AI we were able to scale up to continuous optimization across multiple customer journeys, the impact has been fantastic."
• Miki Nozomu, Executive Officer: "Evolv AI's machine learning-driven solution has given us and our clients an edge in the hyper competitive world of online retail, financial services and performance marketing. We have been able to help our clients drive impactful business growth by conducting sophisticated experiments at an unprecedented scale and benefit from the ability to quickly capitalize on changing trends and customer preferences."

Best way to optimize your website with Evolv AI?

The best way to optimize your website with Evolv AI involves a strategic approach that leverages the platform's AI-powered capabilities. Here are some best practices:

• Focus on Key Customer Journeys: Identify the customer journeys that have the most significant impact on your business goals, such as the path to purchase, subscription signup, or lead generation.
• Leverage Knowledge Management: Contextualize AI-generated recommendations by integrating brand guidelines, marketing documents, product insights, and other business intelligence.
• Implement AI-Powered Personalization: Tailor messaging and layouts based on behavior to improve user engagement and conversions.

Evolv AI helps you create smarter, adaptive journeys by continuously optimizing variations and personalizing messaging. With its seamless integrations and AI-driven approach, Evolv AI is a powerful tool for businesses looking to unlock real-time UX enhancements and drive sustainable growth.