1Flow

What is 1Flow?

1Flow stands out as the leading in-product microsurvey solution designed specifically for SaaS products and mobile applications. It enables teams to capture real-time user feedback directly within the app or website, helping product managers, UX designers, and customer success teams gain deeper insights into user experiences. Unlike traditional survey tools that interrupt workflows, 1Flow integrates seamlessly to understand what users want and feel in the moment, measuring key metrics like Net Promoter Score (NPS), Customer Effort Score (CES), Customer Satisfaction (CSAT), and Product-Market Fit (PMF). By going beyond surface-level analytics, it reveals the 'why' behind user behaviors, empowering companies to build more intuitive and engaging products.

Trusted by over 500 B2C and B2B software companies, 1Flow combines robust data collection with AI-driven enhancements to streamline user research. Whether you're onboarding new users, gauging satisfaction after key interactions, or conducting UX research, this platform turns passive data into actionable intelligence. Its cloud-based dashboard allows non-technical users to manage surveys without coding, making it accessible for teams of all sizes.

How Does 1Flow Work?

At its core, 1Flow operates through lightweight SDKs that integrate into your website, web app, or mobile application in under 15 minutes. Once installed, the platform triggers microsurveys based on predefined events, user attributes, or page URLs, ensuring surveys appear at optimal moments when engagement is high. For instance, you can target users who have completed a specific action or those showing signs of churn to collect targeted feedback.

The standout feature, 1Flow AI, leverages artificial intelligence to generate personalized surveys in seconds. Users simply describe their research goal—such as 'Understand why users drop off during onboarding'—and the AI crafts a complete survey tailored to that objective, drawing on domain expertise. This eliminates writer's block and ensures questions are relevant and unbiased, producing results in under five seconds.

Data flows into an intuitive insights dashboard where real-time feedback is visualized. Teams can filter responses by user segments, question answers, or attributes, and export to CSV for further analysis. Additionally, the 360-degree user profile consolidates survey data with behavioral events, traits, and cohort information, offering a holistic view of each customer's journey.

Integration capabilities extend its functionality: two-way syncs with tools like Segment for advanced targeting and analytics, Amplitude for behavioral cohort insights (Pro plan only), and HubSpot for CRM enrichment with NPS and preference data. Custom webhooks and APIs allow developers to automate notifications and workflows, while support for images, videos, GIFs, and deep links makes surveys more interactive and context-specific.

To prevent user fatigue, 1Flow includes spamming protection with throttling controls and UX settings. Surveys can be one-time for specific research or recurring for ongoing metrics like NPS tracking, all localized in over 30 languages based on the user's device.

Key Features of 1Flow

1Flow packs a suite of features optimized for modern product teams:

Modern Design Customization: Tailor surveys with brand-specific colors, fonts, widget positions, and window sizes for a native feel that enhances user delight.
Data-Driven Targeting: Segment users by events (performed or not), attributes, or engagement levels using pre-built rules—no manual setup required.
Out-of-the-Box Insights: Pre-made dashboards with filtering, slicing, and dicing options; one-click CSV exports; and comprehensive user profiles.
Cross-Platform SDKs: Minimalist libraries for web, iOS, Android, and React Native, ensuring no performance impact on your app.
AI-Powered Survey Creation: Instant generation of customized flows, reducing setup time from hours to seconds.
Rich Media Support: Embed images, videos, and GIFs to demonstrate features or guide responses.
In-App Ratings and Reviews: Prompt satisfied users for app store reviews while routing unhappy ones to feedback forms.
Personalization and Localization: Use tracked user data for dynamic messaging; auto-translate to 30+ languages.
Automation and Integrations: Webhooks for real-time alerts, deep links for app navigation, and seamless connections to CDPs, analytics, and CRMs.
Performance Optimization: Ultra-light SDKs and anti-spam measures keep interactions smooth and respectful.

These elements make 1Flow a versatile tool for continuous user onboarding, feedback collection, and research, backed by quotes from industry leaders like Paul Graham of Y Combinator, who emphasizes the importance of truly understanding user needs.

How to Use 1Flow?

Getting started is straightforward and free for initial trials. Sign up without a credit card for a 14-day unlimited use period. Install the SDK via simple code snippets from the documentation—quick start guides cover web, mobile, and API references make it developer-friendly.

Define Your Goal: Use 1Flow AI by inputting a description like 'Measure onboarding satisfaction' to auto-generate a survey.
Customize and Target: Adjust design, set triggers (e.g., after signup), and segment audiences (e.g., new vs. returning users).
Launch and Monitor: Deploy via the dashboard; watch real-time responses in the insights panel.
Analyze and Act: Filter data, view user profiles, integrate with tools like Amplitude for deeper dives, and use webhooks to trigger follow-ups.
Iterate: Refine based on feedback, such as personalizing messages or adding media for clarity.

For best results, start with core metrics like NPS during acquisition or CSAT post-interaction. The interactive demo lets you test flows without commitment, and booking a demo provides personalized guidance.

Why Choose 1Flow?

In a crowded market of survey tools, 1Flow excels by focusing on in-moment, contextual feedback that drives retention and reduces churn. Traditional analytics show what users do, but 1Flow uncovers why—through AI efficiency, seamless integrations, and user-centric design. It's particularly valuable for SaaS and mobile teams aiming to convert one-time users into loyal customers.

Companies report faster insight generation, with AI cutting creation time dramatically and the dashboard enabling cross-team collaboration. The free tier removes barriers to entry, while Pro features like Amplitude sync unlock enterprise-scale analysis. No app updates needed post-integration, giving full cloud control.

Paul Graham's insight rings true here: 1Flow helps validate product needs by testing attention to users, fostering empathy and iteration. Its global backing and U.S.-based operations ensure reliability, with resources like blogs, status updates, and policy transparency building trust.

Who is 1Flow For?

This platform targets product teams, UX researchers, and customer success managers in B2B/B2C software companies. It's ideal for startups validating PMF or enterprises scaling feedback across user lifecycles. Marketers benefit from personalization data for campaigns, while developers appreciate easy SDKs and APIs.

If you're building apps where user retention is key—think onboarding flows, feature adoption, or churn prevention—1Flow is a must. Even non-tech roles can leverage AI for quick surveys, democratizing research.

Best Ways to Maximize 1Flow for User Insights

Combine with Analytics: Sync with Amplitude to layer behavioral data over survey responses for predictive insights.
Personalize at Scale: Use user attributes for tailored questions, boosting response rates and relevance.
Track Metrics Holistically: Alternate NPS for loyalty with CES for effort, using recurring surveys for trends.
Integrate Early: Embed during development to capture authentic feedback without retrofitting.
Leverage AI Creatively: Experiment with prompts for niche research, like A/B testing perceptions.

By embedding 1Flow into your workflow, you'll not only gather data but transform it into strategies that delight users and boost growth. Start your free trial today to see how it elevates your product decisions.