Fullpath
Overview of Fullpath
What is Fullpath?
Fullpath is an AI-powered Customer Data Platform (CDP) designed specifically for auto dealerships to consolidate, manage, and activate their first-party data. It helps dealers create hyper-personalized shopping experiences through data-driven marketing automation across email, digital ads, website engagement, and more.
Core Features
1. Unified Data Management
- Integrates CRM, DMS, website, ads, and incentive data into a single platform
- Identity resolution technology merges duplicate shopper profiles
- Creates 360° shopper profiles with real-time updates
2. AI-Powered Marketing Automation
- Automated data-driven email & SMS campaigns
- AI-optimized digital advertising (search, social, display, PMAX)
- VIN-specific marketing for personalized vehicle promotions
- Equity-based campaigns targeting trade-in opportunities
3. Cross-Team Activation
- General Management: Performance insights and operational optimization
- Marketing: Audience segmentation and ROI-driven campaigns
- Sales: Unified shopper profiles for personalized interactions
- Service: Automated service lane marketing
Why Choose Fullpath?
Industry-Specific Design
Unlike generic CDPs, Fullpath is built exclusively for automotive retailers, with native integrations for dealership data sources.
Proven Results
Case studies show:
- $2.4M in attributed sales (Ardmore Toyota)
- 47% increase in CRM sales (Bowen Scarff Ford)
- 50% conversion rate on AI chatbot leads (Mtn. View Ford)
Complete Solution
From data unification to activation, Fullpath covers:
- Data Ingestion: 11M+ data points processed daily
- AI Processing: Audience segmentation and personalization
- Multi-Channel Execution: Email, ads, web, and chatbots
Who is Fullpath For?
- Dealership Groups needing multi-location data visibility
- Marketing Teams seeking automated, data-driven campaigns
- Sales Teams requiring complete shopper insights
- OEM Programs looking for scalable partner solutions
How to Get Started
Fullpath offers:
- Personalized demos
- White papers on AI in automotive retail
- Case studies demonstrating measurable ROI
"Fullpath's AI-driven campaigns transformed over 7,000 dead leads into active shoppers." — Szott Ford Case Study
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