Heatseeker

Heatseeker: Make Data-Driven Go-to-Market Decisions

What is Heatseeker? Heatseeker is a market testing platform designed to help marketing, growth, strategy, and innovation teams make confident, data-driven go-to-market decisions. It replaces traditional, slow market research with fast, accurate experiments powered by real buyer behavior and synthetic audiences.

How does Heatseeker work?

Heatseeker allows you to:

• Test with Real Buyers: Run experiments to understand how real users interact with your products, messaging, and offers.
• Simulate with Synthetic Audiences: Use AI-powered synthetic audiences, trained on real behavior, to test bold ideas and predict market response.
• Get Insights in Days: Obtain actionable insights within days, enabling you to make quick and informed decisions.

Key Features and Benefits:

• Real Buyer Behavior: Measures actual clicks, shares, and leads, rather than relying on opinions.
• Fast Insights: Provides live insights in days and accurate simulations in minutes.
• Scalable Testing: Reach thousands of users quickly through Meta, LinkedIn, and synthetic audiences.
• Cost-Effective: Lower average media spend to find a winning variant.

Why is Heatseeker important?

Traditional market research is often slow, expensive, and based on unreliable data. Heatseeker addresses these challenges by providing:

• Speed: Faster time to insights, allowing you to react quickly to market changes.
• Accuracy: Data based on real behavior, leading to more reliable decisions.
• Scale: Ability to test with a large and diverse audience.

Where can I use Heatseeker?

Heatseeker is suitable for a variety of use cases, including:

• Marketing: Validate messaging and audience fit.
• Growth: Uncover drivers of acquisition, retention, and revenue.
• Strategy: Make confident, high-stakes decisions based on real buyer data.
• Innovation: Test bold ideas and de-risk major bets.

Customer Testimonials:

• Steve Brennen, CMO, Wamo: "I built the GTM playbook for Wamo in 30 days instead of 3 months. Heatseeker gives me confidence, clarity, and conviction to make the right decisions. That means I can spend less, deploy quicker and grow quicker."
• Leading Australian Health Fund: "This is a new kind of research for us. The CEO and board were thrilled by the strong data behind the strategic direction."
• Big 4 Global Consultancy: "Growth testing is a culture, not just a process. Heatseeker helped us foster that mindset across our portfolio. The insights we gained were invaluable, and the execs are excited about the clarity this brings to our go-to-market strategy."
• Natasha, Partner, Bain & Company: "I love the speed to market and the deep insights in the platform! I have had it open on my desktop all week refreshing my test."

Experiments You Can Run with Heatseeker:

• Feature Test
• Buying Drivers Test
• Value Proposition Test
• Strategic Horizons Test
• Language Market Fit Test

How to get started with Heatseeker?

Book a demo on the Heatseeker website to see how the platform can help you make better go-to-market decisions. You can set up and launch your first experiment in as little as 20 minutes.

In Conclusion: Heatseeker empowers teams to accelerate decision-making and launch smarter by using real buyer behavior and AI-driven insights. By replacing traditional market research with faster, more accurate experiments, Heatseeker helps companies stay ahead of the competition and achieve sustainable growth.