Leadsourcing

What is Leadsourcing?

Leadsourcing is a B2B lead generation platform designed to help high-growth teams identify anonymous website visitors, reveal key decision-makers, and convert website traffic into qualified leads instantly, without relying on forms. It focuses on automating prospecting, enriching data, and engaging potential customers effectively.

What are the key features of Leadsourcing?

• Website Visitor Identification: Helps identify anonymous visitors on your website, providing insights into potential leads.
• Competitor Intelligence: Allows you to gain insights from your competitors’ audience by accessing their followers. This provides a ready-made pool of prospects interested in similar solutions, leading to sharper targeting and less wasted effort.
• LinkedIn Automation: Automates prospecting on LinkedIn, making it easier to connect with potential leads.
• Data Enrichment: Continuously verifies data accuracy to ensure you always get the most up-to-date information, allowing you to add or update details anytime to refine your list.
• Lead Refinement & Verification: Builds your ideal lead list in just 24 hours. Refine it anytime, sync with us, or download to use in your favorite tools.

How does Leadsourcing work?

Leadsourcing operates by:

1. Identifying Competitors: Using tools like Ahrefs or Semrush to map out primary and secondary competitors.
2. Collecting Their Followers: Enriching competitor followers, either the full list or a filtered subset.
3. Filtering Out Non-ICP Leads: Removing irrelevant contacts by filtering job titles, industries, or company size.
4. Enriching Contact Data: Adding emails or phone numbers using your own enrichment tools or let Leadsourcing handle it.
5. Launching Cold Outreach: Pushing the enriched data to GTM platforms like Leadsourcing or Smartlead and start your LinkedIn or email sequences.
6. Running Paid Ads: Uploading the same audience to social platforms for targeted ads, doubling your reach and boosting results.

Why get insights from your competitors’ audience?

• Targeted Marketing: Accessing competitor followers provides a pool of prospects already interested in similar solutions.
• Customer Insights: Studying competitor audiences reveals market values, pain points, preferences, and buying habits.
• Earning Trust: Followers who know your competitors are more likely to consider you if you show clearer, stronger, or unique value.
• Faster Acquisition: Competitor followers are easier to convert than cold prospects.
• Social Proof: Engaging competitor audiences lets you highlight reviews, testimonials, or user stories that resonate with them.
• Competitive Edge: Analyzing competitor followers uncovers gaps in their offers or service.

How to use Leadsourcing?

To effectively use Leadsourcing:

1. Research your competitor: Understand their strengths and weaknesses.
2. Position your product with context: Highlight features you do best and address where the competitor falls short.
3. Compare value: If your pricing delivers more for the same cost, emphasize this.
4. Address common pain points: Share how you solve issues users face with the competitor.
5. Reach out with relevance, not with a pitch: Provide insights rather than a direct sales approach.

Who is Leadsourcing for?

Leadsourcing is ideal for:

• B2B businesses looking to generate qualified leads.
• High-growth teams aiming to automate prospecting and enrich data.
• Marketing agencies seeking to improve their targeting and customer insights.
• Sales teams wanting to accelerate their acquisition process.

Why choose Leadsourcing?

Choosing Leadsourcing provides benefits such as:

• Automated prospecting and data enrichment.
• Access to competitor intelligence for targeted marketing.
• Improved lead quality and conversion rates.
• Efficient LinkedIn automation for lead generation.

Leadsourcing helps B2B businesses identify qualified leads with growth marketing tools that auto-reach out to their audiences. By leveraging competitor intelligence, LinkedIn automation, and comprehensive data enrichment, Leadsourcing offers a robust solution for B2B lead generation and targeted marketing.

In conclusion, Leadsourcing provides a valuable platform for businesses aiming to enhance their lead generation strategies, improve customer targeting, and drive growth through effective data analysis and automated outreach.