Muraena

Muraena: AI-Powered B2B Lead Generation for Startups

What is Muraena? Muraena is an AI-augmented B2B lead generation platform designed to simplify the lead sourcing process for small teams and Sales Development Representatives (SDRs). It helps businesses, especially startups, generate high-quality leads faster and more efficiently.

How does Muraena work?

Muraena leverages AI to streamline the lead sourcing process, providing precise and targeted sales leads without the complexity of traditional systems. Here’s how it works:

• AI-Driven Targeting: Instead of using complex filters, users define their Ideal Customer Profile (ICP), and Muraena's AI identifies the highest-priority prospects.
• Vast Database: Muraena’s database covers over 180 million B2B personas, 30 million companies, 280 million email addresses, and 25 million phone numbers, ensuring users don’t miss potential prospects.
• Funding Insights: The platform offers the latest data on funding stages, amounts, and recent investment rounds, helping users target financially primed companies.
• Buyer Intent Signals: Muraena identifies companies showing readiness to buy by tracking their engagement across 7,500 topics and 250 categories.
• Technographic Profiles: Users can analyze potential clients’ technology stack for more personalized outreach.
• Indexed Business Domains: Muraena indexes every global business website, unlocking niche market segments.
• Verified Contact Information: The platform uses a verified email database to ensure high deliverability and engagement rates.

Key Features of Muraena

• Simplified Lead Sourcing: Muraena simplifies the process of finding and targeting potential leads.
• Cost-Effective: The platform offers a cost-effective solution compared to traditional systems.
• AI-Driven Targeting: It uses AI to identify high-priority prospects based on the Ideal Customer Profile (ICP).
• Comprehensive Data: Muraena offers access to a vast database of B2B personas, companies, and contact information.
• Funding Insights: The platform provides data on funding stages and investment rounds.
• Buyer Intent Signals: It helps users target companies that are actively seeking solutions.
• Technographic Profiles: Users can analyze the technology stack of potential clients.
• Verified Contact Information: Muraena ensures high deliverability and engagement rates with its verified email database.

Integrations

Muraena easily integrates with existing sales tools such as Pipedrive, HubSpot, and lemlist, streamlining the prospecting process.

Who is Muraena for?

Muraena is ideal for:

• Small sales teams
• Sales Development Representatives (SDRs)
• Startups building their outreach process from scratch
• Companies looking for a cost-effective B2B prospecting solution

Why Choose Muraena?

• Cost-Effectiveness: Muraena offers a low price per lead compared to other B2B prospecting solutions like ZoomInfo and RocketReach.
• AI-Powered Search: The AI-based search helps users discover new relevant market segments.
• Unique Features: Muraena provides unique features like Buyer Intent signals and Keyword search.
• Time-Saving: The AI-processed ICP simplifies the search for the right prospects.
• Data-Driven Lead Generation: Muraena excels at connecting teams to the right leads quickly and accurately.

User Testimonials

• Bohdan Ivanov, Retention at Invity.io: "It’s like ZoomInfo, but for startups. Easy to validate your sales hypotheses, while keeping the lowest price per lead on the market. And even if you want to go “advanced” - they have unique features like Buyer Intent signals and Keyword search to generate relevant leads only."
• Maria Grineva, Founder of Prog.AI: "We decided to give Muraena a try compared to other B2B prospecting solutions in the market, and it has become our choice due to its rich functionality and cost-effectiveness. Using their AI-based search, we were able to discover new relevant market segments."
• Alex Southworth, Founder of EtymonAI, previously VP at D&B: "This is easily the #1 tool for startups that are building their outreach process from scratch. Imagine using RocketReach or ZoomInfo, but paying less than $500 for it. The AI-processed ICP is a great time-saver, simplifying the search for the right prospects."

How to Use Muraena

1. Define Your Ideal Customer Profile (ICP): Specify the characteristics of your target customer.
2. Let AI Find Prospects: Muraena’s AI will identify high-priority prospects based on your ICP.
3. Analyze Data: Utilize funding insights, buyer intent signals, and technographic profiles to understand potential clients better.
4. Integrate with Sales Tools: Connect Muraena with your existing sales stack, such as Pipedrive, HubSpot, and lemlist.
5. Engage with Leads: Use the verified contact information to reach out to potential clients.

By following these steps, businesses can leverage Muraena to streamline their lead generation process and drive growth.