Novela

Novela: Transform Your Marketing Skills with AI Digital Marketing Simulations

What is Novela? Novela is an innovative platform designed to enhance digital marketing education through AI-powered simulations. It offers a hands-on learning experience with real-time feedback, developed by industry practitioners who have led marketing strategies for global brands.

Key Features:

• AI-Powered Teaching Assistant: Ela, Novela's AI teaching assistant, provides context-sensitive advice and feedback, helping students understand not only how but also why behind each marketing decision.
• Real-World Scenarios: Novela uses authentic digital marketing interfaces with dynamic auction engines and real-world data, covering platforms like Google Ads, Meta Ads, LinkedIn Ads, and Display Advertising.
• Gamified Leaderboards: Students compete for top ROAS and ROI scores in scenarios taken from real brands, fostering a playful yet competitive learning environment.

How does Novela work?

Novela replaces traditional textbooks with modern marketing simulations that teach practical digital marketing skills. Students navigate real-world scenarios and run campaigns with live data, without requiring actual ad spend. The AI-powered feedback system ensures students understand the implications of their choices and learn from their mistakes in a risk-free environment.

Why Choose Novela?

• Increased Student Retention: Students retain 65% more key concepts after using Novela.
• Reduced Instructor Prep Time: Instructors can cut grading time by 60%.
• High Student Engagement: Students replay challenges 12 times more than required, driven by the gamified leaderboard and real-world relevance.

Who is Novela for?

Novela is ideal for:

• Marketing Professors: Looking to modernize their curriculum with engaging, hands-on simulations.
• Business Schools: Seeking to provide students with real-world digital marketing experience.
• Digital Marketing Students: Aiming to develop practical skills and a deeper understanding of marketing strategies.

Available Simulations:

• Google Ads
• Meta Ads
• Content Marketing
• AI Marketing (B2B)
• Content Strategy & Social Media

Benefits of Using Novela:

• Hands-On Experience: Navigating authentic digital marketing interfaces provides practical experience.
• AI-Powered Feedback: Real-time, context-sensitive advice from Ela ensures students understand the 'why' behind each decision.
• Gamified Learning: Leaderboards encourage healthy competition and deeper learning.
• Real-World Data: Campaigns run with live data without the need for ad spend.

Testimonials:

• David Rogers, Columbia Business School: "I was thrilled when I discovered Novela's simulations! They are perfect for my Digital Marketing course, bringing theory to life with real data, authentic interfaces, and AI-powered feedback."

Conclusion:

Novela is revolutionizing digital marketing education by providing a dynamic, AI-driven platform that enhances student engagement and knowledge retention. By replacing outdated textbooks with real-world simulations, Novela prepares students for success in the rapidly evolving field of digital marketing. Embrace the future of marketing education with Novela's innovative simulations and AI-powered teaching assistant. Whether you are a professor, student, or institution, Novela offers a powerful tool to master digital marketing skills and stay ahead in the industry.